Digital marketing jobs can be taxing, and unfortunately, there’s no magic wand to make them less demanding. You’ve probably been told to take more breaks, take a few walks, or spend less time on social media. Maybe you’ve even wondered if a mental health app could help you.
Whatever it is for you, your mental health matters. Here’s why.
Why Your Mental Health as a Digital Marketer Matters
Taking care of your mental health as a digital marketer isn’t optional, it’s a necessity. But it’s also not a trend or something you’ll find in industry guidelines. The field is demanding: constant adaptation, emotional resilience, incessant creative production, juggling responsibilities, little recognition and a lack of stability.
Digital marketing is one of the few careers where there is no hard line between personal value and professional success. Here are some marketing challenges that contribute to this mental tension:
- Oversaturation and instability. Whether you’re self-employed or in-house, irregular income and unstable job security are all too common. Especially in today’s financial climate.
- Information overload. The expectation to stay on top of every changing trend, tool, new platform, and algorithm creates a lot of pressure.
- Emotional labor. Managing clients, campaigns and audiences requires empathy. Yet at the same time, digital marketers rarely receive the same compassion in return. Just more pressure from the public, customers or management.
- Lack of validation. Creative roles are too easily dismissed as “non-essential”. Which can make some people wonder if the work they do really matters.
- Work-life imbalance. Notifications tend to come 24/7 and many of us struggle to draw a line and switch off.
Then there are the less common stressors like inconsistent job opportunities, workplace harassment, imposter syndrome, and high expectations of yourself. The combination of these factors creates a perfect storm for burnout, which, although temporary, can be profoundly detrimental to mental health.
On the other hand, having good mental health builds confidence, creativity and adaptability. And it’s these features that work like armor in a volatile world of digital marketing. So, in a sector built on dynamism and constant change, taking care of it takes much more into account than high KPIs.
How to Avoid Burnout as a Digital Marketer
1. Practice mindfulness
Meditation often has a reputation for being “too difficult” or “not suitable for beginners.” Not true. But even then, you might not get started right away. And that’s okay, because here’s the thing: transcendence in meditation and mindfulness practices is a stereotype. To be mindful, you essentially have to pay full attention to what you’re doing right now.
Even that creative flow state that digital marketers love is a form of meditation. It’s just not a release you can rely on consistently without having some level of mindfulness in daily life.
The real benefit of mindfulness is that you disrupt automatic behaviors and thoughts that can build up throughout the day, creating anxiety, feelings of overwhelm, and brain fog.
But if sitting quietly to meditate doesn’t appeal to you, you can start with something smaller and less pressure.
- Spend a few minutes focusing solely on your breath moving in and out.
- Pay attention to how your body feels as you perform daily tasks. For example, in the shower, notice the sound of the water, how warm or cool it is, and where it hits your skin.
- Use gentle guided exercises or calming games if you prefer something more interactive.
Self-discovery apps such as Well-being breeze offer simple tools and exercises like “mindful breathing” that make it easier to get into the habit without it feeling like “good meditation.”
2. Choose activities that make you happy
When we do things we love, we are happier. It’s as clear as a day, but we also tend to forget this simple truth. We know why this happens: we’re just too focused on putting out fires. There’s a deadline here, an important project there, and then all of our daily needs piled on top. And that’s why we often forget to do something good just for ourselves.
This isn’t to say that digital marketing isn’t an enjoyable profession. It’s entirely possible. You meet a ton of people and you can combine your analytical, technical and creative input. However, almost everyone experiences a “crunch period” in their profession where passion fades. This doesn’t mean you hate your job. It’s more likely to be accumulated stress, burnout, or long-term exhaustion that’s leaving you exhausted.
There is no universal checklist for what to do to become happier because it depends on your interests. You yourself may not know what makes you happy. In this case, journaling can help. By making small observations about yourself every day, you create a bigger picture of who you are as a person. Including what makes you happy.
3. Work on your sleep habits
Sleep is a basic need for anyone working in an office, especially in digital marketing where your brain is constantly active. Sleep is also one of the needs that cannot be met. If you only slept 3 hours last night, you can’t just “catch up.” No amount of caffeine, naps, or sheer willpower will truly replace it (especially from a health standpoint).
One way to improve your sleep is to try different routine planning tools when you break something huge into small, accessible steps. Here is an example with sleep.
The big goal is to improve sleep; here’s how to break it down into smaller daily goals:
- No gadgets 20 minutes before bed.
- Open the windows to let in some fresh air.
- Drink mint tea or another calming drink.
- Set your phone to “Do not disturb mode”.
- Turn on white or brown noise to fall asleep.
4. Spend time with me regularly
Some people may say, “I’m an introvert. I always spend time alone outside of work.” It’s actually very healthy and 20-30 minutes of solitude is even recommended for most people to reset and reflect on their days. What is important is that the time spent alone is of high quality.
Digital marketing work can make life noisy and hectic: being quiet and alone is a cure for this. Remember though, you shouldn’t feel alone or like you’re abandoned. If so, these feelings are worth exploring with the help of a mental health professional.
To get the most out of alone time, you can also try affirmations. And really try to believe in them. For example, for the statement “you deserve rest”, imagine how you relax, how your body feels, what emotions appear. You don’t have to earn rest. It’s a right, not a reward.
5. Spend time with people
Oddly enough, digital marketing can be one of the most “lonely” professions. Yes, you can jump in and out of meetings, but those quick, impersonal, task-focused conversations don’t make up for that real human dialogue. For anyone work remotelyit’s even harder.
Even the most introverted individuals need social interaction. It’s basic human biology, we need others around us to thrive. Most of us need to feel like we belong and are part of society.
6. Share hugs and touch
Physical affection like hugs, hand holding, or even a reassuring pat on the shoulder feel good for a reason. When welcome and consensual, touch triggers a release of feel-good hormones, including oxytocin.
Oxytocin is often called “binding hormone” because it makes us feel calm and safe. This is one reason why a hug can help you breathe easier and feel more grounded. This reminds your nervous system that you are supported and that you are not experiencing stress alone.
7. Practice gratitude
Do this little exercise: remember a year ago. You were different, weren’t you? Maybe you didn’t have as much experience or hadn’t yet faced certain challenges. And look at you now.
There are always things to be grateful for. And we should start by being grateful to ourselves. We are the ones who left the comfort zone, tried to be better and kept going.
If you have trouble immediately remembering reasons to be grateful, know that this is normal and common. Start with the little things. Write down a tasty meal you prepared yourself or an engaging TV show you watched recently.
Your gratitude should not only focus on professional achievements, but also on the fact that you are a real person with needs and problems. Ultimately, gratitude journaling teaches your mind to notice good things more easily and feel more satisfied with your life in general.
8. Reduce digital overload
You probably already spend most of your working time on a computer or phone. You don’t need to introduce more screens and buttons into your private life.
Digital marketing often means spending entire days observing the chic lifestyles and luxuries of others. This puts you at higher risk of developing FOMO. It is unconscious; we don’t control how we can compare ourselves to celebrities. But because of this, we can feel envy, resentment, anger, disappointment, injustice and simply be dissatisfied with our own life.
If you recognize yourself in this, try to reduce digital use at least at home. Curate your personal feed to be more geared towards mental health pl rather than towards influencers. You may find it hard to give up your phone completely. In this case, replace social media with something less triggering, like motivational podcasts.
9. Eliminate sources of stress
Meditating, doing yoga, and walking are all useful strategies that help deal with stress. But these are still just strategies. If possible, try to address the root cause of your stress.
For most of us, it’s impossible to get rid of it completely, because we can’t just cut work or kids out of our lives when they’re causing stress. However, if you find yourself stressed by reading the news or interacting with certain coworkers who are ruining your day, you can more easily remove or reduce these triggers.
A common fear among digital marketers is: “If I eliminate my source of stress, I will be out of a job.” But not all stressful workplaces are toxic, and unfortunately, stress is a part of almost every modern job. In these situations, the goal is not to escape but rather to develop coping skills or change your mindset in the face of stressors such as positive nihilism or stoicism.
10. Try new things
We can have a million excuses not to leave our comfort zone. But ironically, it’s often outside of our comfort zone that we can find the most happiness. You don’t need quit your job and go travel the world. As always, small but consistent changes are more important.
Don’t have any ideas? Here are some accessible and easy things you can try to spice up your routine:
- Try being vegan/vegetarian for a week (only if your health allows).
- Take a self-discovery test – Breeze Anxiety Test can show you where you need a slowdown (not a diagnostic tool).
- Support a newbie author by reviewing their book (look for Reddit threads on this).
- For once, take a course in something other than digital marketing.
- Go to a nearby town without a plan and see what happens.
Last words
Taking care of your mental health is surrounded by many misconceptions and strange ideas. Some even think that marketers invented “self-care” themselves to make more money. Others believe that only people with mental health conditions should spend time specifically on mental health. Or that doing something just for the sake of mental health is unnecessary or indulgent.
Th These ideas are remnants of the past. Modern living and working, especially in digital services, create new challenges and pressures. And we must answer it. Whether you use a mental health app or whatever works for you, the important thing is that you take your mental health seriously.
Think about it: if you break your arm, everyone will agree that you deserve rest and compassion. But when you’re overwhelmed or mentally exhausted? People act like you just have to get through it. The truth is that you deserve compassion. And it has to start with you.