Tom Brady recently stunned NFL viewers with his $650,000 watch

Tom Brady gained attention ahead of the NFC Championship after posting a photo of a $650,000 Patek Philippe watch while heading to Seattle for broadcast duties on Fox.

The seven-time Super Bowl winner became known for showcasing luxury watches as part of his $375 million TV deal.

Beyond fashion, Tom Brady recently reflected on the challenges of his first year as an NFL analyst, citing overpreparation and inconsistency.

Tom Brady Unveils $650,000 Patek Philippe to Mixed Reactions

Brady turned heads on Instagram once again ahead of Sunday night’s NFC Championship clash between the Seattle Seahawks and Los Angeles Rams, this time with another eye-catching luxury watch.

The legendary quarterback, who won seven Super Bowls, has been increasingly showing off his high-end watches since beginning his $375 million broadcast partnership with Fox last season.

Sunday was no exception, as Brady posted a photo of a striking Patek Philippe Aquanaut while on her way to Lumen Field in Seattle.

Online watch experts estimate the piece he wore is valued at around $650,000. Brady kept his caption short and confident, writing: “Big game. Big watch. »

Brady was in the commentary booth alongside Fox analyst Kevin Burkhardt, calling the deciding game that would determine which team would advance to face the New England Patriots in the Super Bowl.

Known for his unapologetic display of elite timepieces, Brady has always attracted attention with his bracelets. Just a week earlier, he wore a Rolex Cosmograph Daytona Rainbow, one of the brand’s most sought-after models, instantly recognizable by its multi-colored sapphire bezel and its blend of technical excellence and gem-set luxury.

Following her recent post, fans were stunned by the watch, noting how dazzling it was, with some calling it “beautiful.”

However, others called Brady’s bling “hideous”, with one individual writing on X: “This is one of the ugliest watches I’ve ever seen.”

“It’s just a blemish; he got a discount. He didn’t think anyone would notice. Good eye,” one person claimed.

Tom Brady Continues Luxury Watch Showcase with Rare Patek Philippe and $9 Million Auction

In December, Brady made another statement during the 2026 FIFA World Cup draw, where he appeared on stage as a draw assistant.

Dressed in a smart black suit and tie, he wore a Patek Philippe Nautilus Ref. 5980/1400R, a watch that would cost around $700,000.

As he revealed Portugal’s draw, the diamonds set on the bezel, case and bracelet caught the studio lights. According to the Daily Mailthe 18k rose gold watch features the iconic Nautilus porthole-style case and is fully adorned with brilliant-cut diamonds.

During last season’s Super Bowl broadcast, Brady further elevated the show by wearing a yellow sapphire caviar tourbillon worth approximately $740,000, adorned with an astonishing total of 49 carats of sapphires and 338 brilliant-cut diamonds.

Furthering his reputation as a serious watch collector, Brady auctioned off a significant portion of his personal collection in October 2024, with 41 watches bringing in just over $9 million in total.

Tom Brady recently opened up about his first year as a TV broadcaster

Aside from his watch collection, Brady also spoke candidly about the challenges he faced in his first season as a television analyst for the NFL.

Talk to Athleticsthe former quarterback described his rookie year in the broadcast booth as a demanding adjustment.

Brady revealed that post-game review sessions often involved critical self-assessment, as he revisited moments that he felt could have been handled better.

Despite his legendary playing career, he recognized that broadcasting required new skills, especially with nearly 25 million viewers each week.

Former quarterback felt like he was overprepared for the job

Although his performance improved as the season progressed, he admitted he never really found a consistent rhythm.

“The training wheels come off, and then you have to go slow,” Brady said, describing the learning curve needed to go from the field to live television.

According to Brady, excessive preparation also played a role in his inconsistent performance. He explained that being on shows with lots of notes sometimes limited his ability to respond naturally.

He spoke about there being “too much information”, noting that he couldn’t realistically use all the material he had prepared during a typical three-hour show.

Tom Brady’s Impromptu Singalong Steals the Show During NFC Championship Broadcast

During Sunday night’s show, Brady also drew attention to a lighter moment when a fight broke out on the field.

As tensions rose between the players, Brady was heard singing Olivia Newton-John’s 1981 hit “Physical,” drawing amused reactions from viewers.

Fans took to social media to praise the impromptu chant, with several calling it one of the highlights of the game.

“Tom Brady singing ‘Let’s get physical, physical,’ after a fight on the field is the laugh I needed today,” a fan posted on X, according to a report.

“I didn’t have Tom Brady singing Olivia Newton-John on my bingo card today,” added another.

The former New England Patriots and Tampa Bay Buccaneers quarterback has had a busy schedule in recent weeks.

In addition to his broadcasting duties, Brady was recently spotted at the College Football Playoff National Championship Game, where he was seen scouting potential NFL Draft prospects for the Las Vegas Raiders.