Brief
Published:
The Kalshi Prediction Market makes it easier for its users to have conversations on Meta’s Threads social network. Kalshi now offers a sharing option that will automatically embed the relevant prediction market chart into a Threads post.
Whether people want to discuss who’s going to win Best Picture or which reality TV contestant is going to go home (and possibly bet on Kalshi’s outcome), “with this integration, people can share their opinions alongside the predictions they see about Kalshi,” the company said in a statement. blog post.
It’s a move that echoes a successful social media strategy for both Kalshi and its biggest rival, Polymarket, on X. However, things have recently gotten complicated for Kalshi on Polymarket as “official” partner of the prediction market.
Last month, Kalshi deleted its affiliation badges from X accounts managed by its sponsored traders. This happened after X adopted a policy prohibiting sponsored accounts from posting about sports betting. This policy was adopted after prediction markets were reportedly destroyed during partnership with fake sports insiders who spread disinformation.
While the share button isn’t as big as what prediction markets have with X, it is a vote of confidence in X’s rival. a few months after user data appeared to show Threads grows faster than
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