Chinese smartphone makers OnePlus and Oppo plan to increase prices of some existing models starting next week, according to a report by 9to5Google citing GizmoChina and a notice posted on Oppo’s online store in China.
In its notice, Oppo said it would adjust its prices after assessing the rising costs of several key components used in its mobile phones. The changes are expected to take effect around March 16 and will affect some of the company’s most affordable smartphones, as well as some OnePlus models.
Flagship devices, like those in the Find and Reno series, are not expected to be affected for now. The reported adjustments currently appear to be limited to China.
The move highlights the growing pressure throughout the smartphone supply chain as component costs rise. Analysts say prices for memory and storage chips used in phones have risen in recent months as demand increases in the technology sector.
Much of the demand for chips comes from rapid construction of AI data centerswhich rely on large amounts of high-performance memory.
This pressure is not limited to Oppo and OnePlus. Analysts say industry smartphone brands face increased component costs amid growing demand for memory chips.
As manufacturers shift production toward higher-margin memory used in AI servers, the supply of consumer electronics such as smartphones and laptops can tighten.
If component costs continue to risemanufacturers could face tough choices later this year, including raising retail prices or adjusting device specifications to offset rising manufacturing costs.
OnePlus and Oppo did not immediately respond to a request for comment.