Companies are expanding their collaborative relationship.
TikTokwho could now be considered both a Hollywood disruptor and pioneer, is taking new steps with Tubi. The partnership between the popular social media app and the free streaming service is expanding with the introduction of its Creatorverse Incubator, the two companies announced Thursday. If you are a TikTok Creator — or if you have a few favorites whose content you follow — there’s a chance to see TikTok content come to life in the form of an original Tubi series.
You may have already streamed Terri Joe: Missionary to Miami on the platform, which brought Kelon Campbell’s viral TikTok character to life in a Tubi original feature film. As part of this new collaboration, more TikTok artists will be hand-picked to turn their stories into scripted and unscripted television productions that will launch on Tubi. Each creator will be able to lead the development and direction of the project they create, with Tubi on deck to guide and provide support.
How will the creators be chosen? TikTok will play a role in the creator selection process, and over the summer, Tubi will announce an initial group of aspiring storytellers for the program. Once these shows start arriving on Tubi, TikTok plans to tap into the global fandom to help promote each streaming release.
No stranger to turning social media stars into filmmakers, Tubi has already deployed its Stubios Programa fan-led initiative that allows viewers to greenlight creators’ TV and film projects online.
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