Here are some clues and answers for the March 30 NYT Connections puzzle #1023
Gael Fashingbauer Cooper, CNET editor-in-chief, journalist and pop culture junkie, is co-author of “Whatever Happened to Pudding Pops? The Lost Toys, Tastes and Trends of the ’70s and ’80s,” as well as “The Totally Sweet ’90s.” She has been a journalist since 1989 and works for Mpls.St.Paul Magazine, Twin Cities Sidewalk, the Minneapolis Star Tribune and NBC News Digital. She is part of Generation X in terms of date of birth, words and deeds. If Marathon candy bars ever come back, she’ll be first in line.
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- Co-author of two Gen X pop culture encyclopedias for Penguin Books. Won the “Headline Writer of the Year” award for 2017, 2014 and 2013 from the American Copy Editors Society. Won first place in the Society for Features Journalism 2013 headline writing.
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Today’s NYT Connections puzzle features one of those famous purple category topics, where you have to play by adding letters to words. It’s fun, but challenging. Read on for clues and today’s Connections answers.
The Times has a login bot, like Wordle’s. Go there after playing to receive a numerical score and have the program analyze your answers. Players registered in the Times Games section can now track their progress, including the number of completed puzzles, win rate, number of times they achieved a perfect score, and their winning streak.
Learn more: Tips, Tricks and Strategies to Help You Win Every Time on NYT Connections
Tips for Today’s Connections Groups
Here are four clues for today’s Connections puzzle groupings, ordered from the easiest yellow group to the difficult (and sometimes weird) purple group.
Yellow group index: Not real.
Green group index: Fool with it.
Blue group index: Enterprise is another one.
Purple group index: Snacks, but with a twist.
Answers for Today’s Connections groups
Yellow group:Imitation.
Green Group: Play (with).
Blue group: Car rental companies.
Purple group: Snack brands and departure letter.
Learn more: Wordle Cheat Sheet: Here are the Most Popular Letters Used in English Words
What are today’s Connections answers?
The NYT Connections puzzle completed by March 30, 2026.
NYT/Screenshot by CNETYellow words in today’s Connections
The theme is imitation. The four answers are fictitious, ersatz, false and simulated.
Green words in today’s Connections
The theme is play (with). The four answers are futz, mess, DIY and toy.
Blue words in today’s Connections
The theme is car rental companies. The four answers are Avis, Budget, Dollar and Hertz.
Purple words in today’s Connections
The theme is snack brands and starting letter. The four answers are Fritz (ritz), play (Lays), truffles (Ruffles) and Utz (yutz).