Chili’s is stepping up its fight for value-driven customers, taking direct aim at McDonald’s with a new range of chicken sandwiches.
THE restaurant chain announced Tuesday that it is expanding its line of Big Crispy Chicken Sandwiches, which are now included in its $10.99 “3 For Me” package — a combo that includes an entrée, fries, bottomless chips and salsa, plus an unlimited fountain drink.
“With a full, expanded lineup of six Big Crispy Chicken Sandwiches – all hand-breaded and MUCH bigger than McDonald’s McCrispy – Chili’s is giving customers the abundance and quality they truly deserve,” said the the company said in a statement.
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The restaurant chain announced Tuesday that its Big Crispy Chicken Sandwich is now included in its $10.99 “3 For Me” package. (Chili’s Grill & Bar)
Chili’s relies heavily on size and value comparisons as part of its marketing efforts.
The company says internal research found its chicken fillet is, on average, more than 80% larger than McDonald’s McCrispy fillet, underscoring its criticism of what it calls “shrinkage” across the world. fast food industry.
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The company says internal research found that its chicken fillet is, on average, more than 80 percent larger than McDonald’s McCrispy. (Chili’s Grill & Bar)
“Over the past several years, we’ve exposed the contraction of fast food by serving our huge burgers in the industry-leading meal, ‘3 For Me,’ at $10.99, for a value that can’t be found in the drive-thru,” George Felix, Chili’s chief marketing officer, said in a statement. “…This is a long-overdue shakeup of the chicken sandwich category that our guests are going to love.”
The new line includes six variations, including classic and spicy options, as well as flavors like Honey Chipotle, Nashville Zesty, Buffalo, and a deluxe version topped with bacon and Swiss cheese.
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The new line includes six variations, including classic and spicy options, as well as flavors like Honey-Chipotle, Nashville Zesty, Buffalo, and a deluxe version topped with bacon and Swiss cheese. (Chili’s Grill & Bar)
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Meanwhile, McDonald’s is doing its best to win back budget-conscious customers.
The company recently unveiled a revamped McValue menu, scheduled to launch April 21, including 10 items under $3 and a new $4 breakfast package.
Chili’s and McDonald’s did not immediately respond to FOX Business’ request for comment.