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Amid rising consumer electronics prices and slowing demand for new purchases, Android phone maker OnePlus plans to end operations in the United States and Europe this week, according to a report from Bloomberg.
The report cites a source as saying that OnePlus’ closure of its US and European stores is part of a restructuring by parent company Oppo. He also noted that OnePlus would end its operations in India, one of its largest markets outside of China.
OnePlus was launched by Pete Lau and Carl Pei in 2013 to make affordable Android phones for tech enthusiasts. Over time, the company expanded its range of offerings, which created global demand for its products. Pei left the company in 2020 to start Nothing. As the price of the company’s flagship phones increased, OnePlus also branched out into more affordable phones with its North series.
Analytics companies like IDC And Counterpoint predicted that smartphone shipments would decline by more than 13% in 2026 due to a limited supply of memory chips, described as ramageddon.
Oppo faced a double-digit year-over-year shipment decline for the second quarter of 2026, according to a report from Counterpoint. He noted that the company was facing “weakness in most of its key markets” due to weak demand.
The company plans to continue operating OnePlus in China and sell Realme phones overseas in regions like the Nordic region, where it has a proven track record, according to the Bloomberg report.
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