Multimedia Group partners with Influencer Africa to bring top content creators to radio and television

The Multimedia Group Limited (MGL), in partnership with Influencer Africa, has brought together some of Ghana's prominent social media influencers, content creators and entertainment personalities to feature on selected programmes across its radio and television platforms.

The initiative, which took place on Friday, October 30, 2026, featured popular digital personalities on JoyNews, Joy FM, Hitz FM and Joy Prime, offering audiences a blend of traditional broadcasting and digital entertainment.

The collaboration is aimed at strengthening the relationship between mainstream media and Ghana's growing digital content creation industry while providing influencers with opportunities to engage wider audiences.

Renowned Ghanaian dancer and social media influencer Lisa Naa Kwaama Darko, professionally known as Lisa Quama, joined Ghanaian film director, producer, musician and entrepreneur Big Ghun, who is also the Chief Executive Officer of PB Studios Africa, to co-host JoyNews' AM Show.

The two entertainment personalities brought their experiences in dance, filmmaking and digital entertainment to the morning programme.

Meanwhile, Ghanaian social media personality and content creator Scanty, widely recognised for his association with Kwadwo Sheldon's YouTube Empire, appeared on Joy FM's Super Morning Show.

Ghanaian social media personality and entertainment journalist Erica Nana Akua Appiahnimah, popularly known as Highest Eri, is also scheduled to co-host The Pulse on JoyNews.

On Joy FM, digital content creator Sabina Dzifa featured on Cosmopolitan Mix alongside veteran radio broadcaster Doreen Andoh.

Social media personality and content creator Ethan Rashad is also expected to join celebrated radio presenter Lexis Bill on Joy FM's Drive Time programme.

Hitz FM is equally participating in the initiative, with digital content creator Daina Kumbey joining entertainment journalists and radio presenters Kwame Dadzie and Doreen Avio on Daybreak Hitz.

Popular Ghanaian YouTuber, content creator and digital media entrepreneur Bernard Kwadwo Amoafo, widely known as Kwadwo Sheldon, also featured on Hitz FM's The Library, hosted by renowned radio and entertainment personality Andy Dosty.

Kwadwo Sheldon, who has established himself as a prominent figure in Ghana's digital media space through his YouTube content and online commentary, is among the notable personalities participating in the collaboration.

On Joy Prime, social media personality and content creator Big Kumz is expected to feature on On a More Serious Note, while disc jockey and entertainment personality DJ Phantom will join Hitz FM's Cruise Control.

The partnership between Multimedia Group Limited and Influencer Africa highlights the increasing relevance of social media influencers and digital content creators in Ghana's evolving media landscape.