CBD COP17: UNDP, UNICEF launch campaign to promote green careers among young people

The United Nations Development Programme (UNDP) and the United Nations Children’s Fund (UNICEF) have launched a global campaign to help young people discover skills and career opportunities that can contribute to a sustainable future.

The initiative, christened “See It, Be It,” was announced on Thursday on the sidelines of the ongoing 17th session of the United Nations Convention on Biological Diversity (CBD COP17) in Yerevan, Armenia.

The campaign seeks to showcase the people, skills and career opportunities shaping a nature-positive, low-carbon future, the United Nations said in a statement.

It will feature young professionals making a difference across science, technology, business, agriculture, communications, finance, the creative industries and community leadership.

From scientists restoring ecosystems and entrepreneurs building sustainable businesses to innovators developing new technologies and community leaders protecting local environments, their stories will demonstrate how young people can build careers that benefit both people and the planet.

“Young people need more than new opportunities to build a sustainable future: they need to know these opportunities exist, understand how to pursue them and see people with whom they can identify already making a living through them,” UNICEF said.

The agency noted that research, including the Organisation for Economic Co-operation and Development’s (OECD) Cultivating the Future report, highlights how young people’s career expectations remain concentrated in a relatively narrow range of traditional professions.

It added that research by UNICEF and the European Training Foundation also found that career guidance failed to showcase opportunities emerging from the green transition adequately.

“These gaps underline the importance of making a wider range of career pathways visible, particularly to young people in developing countries who have fewer opportunities to access career guidance and professional networks,” the UN said.

According to the UN, the “See It, Be It” campaign aims to broaden young people’s horizons by presenting diverse, relatable role models and showing how their interests, skills, and ambitions can help build a more sustainable world.

The campaign aims to reach 500 million young people worldwide by the end of 2027.

It brings together organisations, youth networks, educators, employers, communicators, and sustainability professionals to share stories and expand their reach.

Early supporters include the Global Youth Biodiversity Network, an international network connecting young people working to protect biodiversity; the Nature Working Group of YOUNGO, the official children and youth constituency of the United Nations Framework Convention on Climate Change; and the Youth Negotiators Academy, a youth-led organisation that trains young people to participate in multilateral negotiations.

The UN said it was inviting partners to contribute stories, amplify profiles through their networks, and help ensure young people from different countries and communities can access a broad range of role models and career opportunities.

Silvia Mestroni, UNICEF’s acting representative in Armenia, said the initiative would help young people recognise their potential and explore ways to contribute to a more resilient world.

“Every child and young person deserves the chance to imagine a future full of possibility and see how their interests and talents can make a difference sustainably,” she said.

Ms Mestroni added that connecting young people with diverse role models and stories of change could broaden their horizons, build confidence, and inspire them to explore different ways to contribute to a sustainable future.

Similarly, Midori Paxton, UNDP’s global head of biodiversity and ecosystems, stressed the need to make sustainable career opportunities more visible to young people.

“Science tells us we’ll need three earths to sustain us by 2050 if we carry on the way we are,” she said, emphasising the need to transition towards nature-positive and low-carbon lifestyles and economies.

Ms Paxton said younger generations have significant potential to shape a future where people and nature thrive. Still, she stressed that this potential requires access to opportunities and the ability to envision what’s possible.

“Through See It, Be It, we want to make the people and pathways driving change far more visible and help many more young people recognise that there is a place for their talents in building a sustainable future,” she said.

PREMIUM TIMES earlier reported that representatives of governments, Indigenous peoples, local communities and other stakeholders had convened in Yerevan, Armenia, for CBD COP17.

The conference, scheduled for 19–30 October under the theme “Taking Action for Nature,” brings countries together to accelerate efforts to halt and reverse global biodiversity loss.

The 2026 UN Biodiversity Conference also includes the 12th meeting of the parties to the Cartagena Protocol on Biosafety and the sixth meeting of the parties to the Nagoya Protocol on Access and Benefit-sharing.

Discussions are focused on reviewing collective progress, strengthening implementation support, advancing scientific and policy guidance, addressing the financial and economic factors influencing biodiversity outcomes, improving biosafety and promoting the fair and equitable sharing of benefits arising from genetic resources.

At COP17, countries will undertake the first global review of collective progress under the Kunming-Montreal Global Biodiversity Framework.

The review is expected to assess how far countries have progressed towards their commitments and identify gaps requiring urgent action.

Other priorities include mobilising finance, strengthening capacity-building and international cooperation, and expanding the participation of indigenous peoples and local communities in biodiversity conservation.

Financing remains critical because implementing biodiversity commitments requires sustainable resources, especially for countries facing competing development priorities and limited institutional capacity.

The conference will also examine the policy and economic conditions that influence biodiversity outcomes, including how governments and other stakeholders can align development activities with conservation objectives.