Black Sherif’s first Telecel Project X live on TikTok draws over 200,000 fans

Following the launch of Telecel Project X, a partnership between Telecel and Black Sherif (Blacko), over 200,000 fans joined the artiste’s first Project X Live session on TikTok. The partnership offers Telecel customers exclusive experiences and greater value on digital financial services. Hosted on Blacko’s TikTok page, the session brought together fans from Ghana and around the world for an intimate performance, candid conversation and exclusive interaction with the ‘Kwaku The Traveller’ hitmaker.

Blacko randomly selected about 50 fans to receive cash rewards ranging from GH¢200 to GH¢1,000 in their Telecel Cash wallets. Commenting on the session, Andre Tayo, Head of Brand & Marketing, Telecel Ghana, said, “Project X brings together two compelling stories: a bold, youthful and vibrant brand that connects people’s energy and ambitions through safe, secure mobile financial services, and an exceptional, talented, authentic and resilient young Ghanaian whose journey inspires millions every day.

Drawing over 200,000 fans to the first live session shows Blacko’s impact as an artiste. Telecel has more exciting experiences planned, giving our customers and Blacko’s fans further opportunities to connect with him.” A highlight of the session was the unveiling of Blackocode. By entering BLACKO233 in the Telecel Play App, Telecel Cash users can enjoy two free transactions, including money transfers to loved ones, merchant payments or cash withdrawals, until 28th November 2026.

To redeem the offer, Telecel customers can download or open the Telecel Play App and enter BLACKO233 when transacting. Project X Live sessions will continue, bringing fans more exciting experiences and rewards from Blacko and Telecel.