MultiChoice welcomes NBC directive on content rights

MultiChoice Group has welcomed a directive by the National Broadcasting Commission (NBC) reaffirming regulations governing intellectual property rights and the retransmission of audiovisual content in Nigeria. The directive, issued on November 2, 2026, clarifies that access to another broadcasting operator’s signal does not automatically grant the right to retransmit or commercially redistribute its content.

It further stipulates that operators must obtain the necessary rights and authorisations before retransmitting protected content, warning that unauthorised retransmission constitutes a violation of intellectual property rights. Welcoming the directive, Chief Executive Officer of MultiChoice Nigeria, Kemi Omotosho, described the NBC’s clarification as an important step towards protecting content creators and rights-holders and promoting a more orderly and sustainable broadcasting market.

Omotosho said a clear and predictable regulatory framework would strengthen the creative ecosystem by encouraging investment in local content and creating long-term value for creators, rights-holders, operators and audiences. “The Group welcomes the NBC’s efforts to provide greater clarity on content rights and retransmission rules in Nigeria. This clarification is an important step towards strengthening the protection of creators and rights-holders and fostering a well-structured and sustainable audiovisual market.

“A clear and predictable regulatory framework benefits the entire creative ecosystem, supporting investment in local content and creating long-term value for creators, rights-holders, operators and audiences alike,” she said. MultiChoice said the directive provides important regulatory guidance for the broadcasting industry, reinforcing the need to respect intellectual property rights, promote fair competition and ensure a level playing field for legitimate operators.

It added that regulatory clarity was essential to encouraging investment in content creation, supporting the sustainability of the broadcasting industry and strengthening the relationship between creators, rights-holders, broadcasters and audiences. The Group reaffirmed its commitment to protecting intellectual property rights and supporting the sustainable development of Africa’s creative industries.

It also pledged to continue working with regulators and industry stakeholders to promote legitimate content distribution and strengthen the long-term sustainability of the audiovisual sector.