TCL partners Guinness Ghana DJ Awards 2026; announces fan gifts and regional watch parties

Global technology brand TCL is bringing technology, music and fan excitement together through a major partnership with the Guinness Ghana DJ Awards 2026, promising an engaging experience for fans both on and beyond awards night.

The partnership will see TCL play a prominent role in this year’s awards through award presentations, regional watch parties, showroom activations and exciting gifts for fans.

As part of the deal, TCL will present two award categories at the ceremony: Video Jockey of the Year and Male Radio DJ of the Year. The categories recognise professionals whose work continues to shape music discovery, entertainment broadcasting and Ghana’s vibrant music culture.

Beyond the awards stage, TCL is taking the celebration to fans across the country with plans to host watch parties in three regions. These gatherings will give fans outside Accra an opportunity to experience the excitement of awards night, celebrate their favourite nominees and connect with the wider DJ community.

Adding to the excitement, TCL has promised gifts for fans, bringing an extra layer of excitement to the partnership. Fans can look forward to opportunities to engage with the brand and enjoy surprises as part of the celebrations.

The partnership will also extend into retail spaces, with Merqury Republic, organisers of the awards, hosting pop-up activations at three TCL showrooms ahead of the main event. The activations will create opportunities for direct interaction between TCL, consumers and the awards community while building anticipation for the December ceremony.

“At TCL, we believe technology has the power to bring people together, create memorable experiences and inspire new possibilities. Our partnership with the Ghana DJ Awards reflects our commitment to connecting with consumers through platforms that celebrate creativity, talent and entertainment.

"We are excited to be part of this year’s All Out experience, not only by recognising excellence in the DJ industry but also by taking the celebration to fans through our regional watch parties, showroom activations and exciting giveaways. We look forward to creating memorable moments with Ghana’s music and entertainment community”, the Head of Marketing at TCL (MEABG), Dennis Fixon Laryea, said.

TCL’s involvement highlights the growing connection between technology and entertainment, while creating new ways for brands to engage audiences through music, live experiences and fan-focused activities.

This year’s Guinness Ghana DJ Awards is being held under the theme “ALL OUT”, celebrating the talent, creativity, influence and contribution of DJs to Ghana’s entertainment industry.

“We are delighted to welcome TCL on board the Guinness Ghana DJ Awards 2026. This partnership goes beyond brand visibility; it is about creating meaningful experiences for fans and recognising the professionals who continue to shape Ghana’s entertainment industry.

"TCL’s involvement through the presentation of two award categories, regional watch parties, showroom activations and gifts for fans adds another exciting dimension to this year’s celebration. We are particularly excited about taking the awards experience beyond Accra and bringing more people into the ALL OUT movement. We look forward to a successful partnership and an unforgettable celebration of Ghanaian DJs”, the Creative Director of the Ghana DJ Awards, Merqury Quaye, said.

Organised by Merqury Republic, the awards have established themselves as a major platform for recognising outstanding achievements in the DJ profession and bringing together key players across music, media, business and entertainment.

The main ceremony takes place on December 4, 2026, at The Palms Convention Centre, Accra.