On Children’s Day, a Keralam govt. initiative that encourages sharing toys with anganwadi children
On Children’s Day, a Keralam govt. ‘Toy to Joy’ encourages children to share the toys they have outgrown with the children in the 33,120 anganwadis in the State; it intends to foster the spirit of sharing, care, and social responsibility among children from an early age
What happens to toys that children outgrow or that parents keep around even when the children have flown the nest?
On Saturday, Children’s Day, the Women and Child Development department in Keralam will roll out ‘Toy to Joy’, an initiative that encourages children to share the toys they have outgrown with the children in the 33,120 anganwadis in the State.
Besides increasing the availability of toys and learning materials at anganwadi centres across the State, Toy to Joy intends to foster the spirit of sharing, care, and social responsibility among children from an early age.
For effective implementation of the initiative, the department has developed a web application that is live on the government domain https://toytojoy.wcd.kerala.gov.in
A child or a parent can register on the application by entering a few simple details. No password is required; login is through a code sent to the registered email. Once registration is done, the app uses GPS to suggest the nearest anganwadi.
Once a toy is handed over at the anganwadi, the ICDS (Integrated Child Development Services) supervisor concerned verifies and approves it.
Those living outside their home district can share toys anywhere in the State.
The website also allows downloading of a digital certificate carrying a QR code.
Every donation can be tracked through the application that is child friendly and designed for easy use on a mobile phone.
All 33,120 anganwadi centres in the State and 258 ICDS projects across 14 districts have been included in the application. Dashboards for monitoring have been provided at four levels — State administrator, district ICDS cell programme officer, child development project officer, and ICDS supervisor.
The department plans a Statewide campaign in association with schools and local self-government institutions to ensure wider participation of children in the scheme.
Minister for Women and Child Development Bindhu Krishna will perform the State-level inauguration of Toy to Joy on Saturday.
- child
- toy
- children
- keralam
- govt
- initiative
- anganwadi
- sharing





