Integrated digital platform for outdoor advertisements in CURE area

The Greater Hyderabad Municipal Corporation (GHMC) has invited bids for the development and implementation of an integrated digital platform to manage outdoor advertisements across the three municipal corporations in the Core Urban Region (CURE), with an estimated project value of up to ₹6 crore for five years.

The proposed platform, named CURE-RISE (Revenue, Inspection, Surveillance and Enforcement Platform for Advertisements), is intended to bring advertisement permissions, asset registration, fee collection, field inspections and enforcement under a common digital system covering GHMC, Cyberabad Municipal Corporation (CMC) and Malkajgiri Municipal Corporation (MMC).

According to the request for proposal (RFP) issued on November 13, the system will maintain a centralised digital inventory of advertisement assets, including hoardings, unipoles, pole kiosks, bus shelters, traffic umbrellas and advertisements on central medians and foot-over-bridges. Each asset will be assigned a unique identification number and a machine-readable marker to facilitate field verification.

The platform will enable online applications for advertisement permissions, automated calculation of fees and penalties, GIS-based location verification and tracking of payments. A mobile application will allow field officers to inspect advertisements, record geo-tagged photographs and monitor compliance with permissions.

It will also provide an online booking facility for temporary and hyperlocal advertisements, in accordance with the guidelines issued by the government in October this year. Applicants will be able to select approved locations and available slots, upload advertisement designs and make payments through the digital interface. Approved advertisements will carry QR codes through which field staff can verify their permission status.

The RFP envisages an indicative inventory of 500 to 1,000 hoardings and unipoles and around 20,000 other advertisement assets. It estimates about 2,000 chargeable transactions annually involving permanent advertisement categories and another 3,000 bookings for temporary and hyperlocal advertisements.

The selected agency will be responsible for designing, developing, deploying, operating and maintaining the platform. The contract will include the implementation period followed by 60 months of operation and maintenance.

GHMC will act as the nodal agency for the three corporations, with the platform providing separate data boundaries for each corporation and a consolidated view for GHMC. The last date for submission of bids is November 23.