AMA Ghana promotes literary tourism at 10th Pa Gya! Festival

AMA Ghana has promoted literary tourism at the 10th anniversary of the Pa Gya! Literary Festival, bringing students and literature enthusiasts together to explore the link between books and Ghana’s tourism heritage.

The session, titled Tour on Pages with AMA Ghana, used reading and interactive discussions to demonstrate how literature can inspire people, particularly young readers, to discover Ghana’s historical landmarks, cultural traditions and tourism destinations.

The event, organised by Adwinsa Publications Ghana Limited and the Ghana Library Authority in partnership with the festival, was held at 1.30 pm at the Foundation for Contemporary Arts, W. E. B. Du Bois Memorial Centre, Cantonments, Accra. It attracted participants from basic schools, senior high schools and the general public.

The discussion featured Dr Nii Ayi Solomon, a tourism consultant, poet and playwright; Nana Akua Asante, co-founder and CEO of Kids in Tourism Ghana; and Ursula Abena Brago, who represented Mr Ziblim Alhassan, Executive Director of the Ghana Library Authority.

With AMA Ghana serving as the book of focus, participants explored the potential of books to function as gateways to tourism discovery, connecting readers with the country’s history, cultural identity, natural attractions and heritage sites.

The session highlighted the importance of making reading more relevant to everyday life by linking literary engagement with practical experiences and opportunities to learn about Ghana. It also reinforced the role of literature in nurturing national pride and encouraging young people to appreciate the country’s cultural and historical assets.

By bringing tourism into the reading experience, Tour on Pages with AMA Ghana demonstrated how books can go beyond the classroom to become tools for cultural education, heritage appreciation and domestic tourism promotion.

The initiative formed part of activities marking the 10th anniversary of the Pa Gya! Literary Festival, one of Ghana’s prominent international literary gatherings, which continues to provide a platform for celebrating literature and encouraging conversations around books, creativity and cultural expression.

AMA Ghana is the book around which the session was organised, although further details about its author, publication and contents would help provide readers with a fuller understanding of the work and its role in promoting literary tourism.