Telegraph cuts 100 jobs as new owner promises to turn paper into ‘AI-powered’ global business

Redundancies come after paper was bought in June by European media group Axel Springer

The new owners of the Daily Telegraph have made large numbers of staff redundant, telling them the title will be transformed from a newspaper “into a global, AI-powered premium media and intelligence business”.

In an all-company briefing and email on Friday morning, staff were told the title would rely increasingly on technology, data and AI to “reinvent the reader experience”. About 100 people are understood to have lost their jobs.

The “next chapter” of the Telegraph will focus on new revenue streams including “video, audio, puzzles, events, B2B, licensing, commerce and new products”, the CEO, Carolin Hulshoff Pol , wrote.

It will also focus on growing its audience internationally, “particularly in foreign affairs, defence and business”, she said.

Some staff were told on Thursday they were being fired, with others receiving calls and emails on Friday morning. Some senior staff were said to be in tears as they told colleagues their fate.

A source from inside the Telegraph said that the atmosphere in the newsroom was “like a morgue”.

The Telegraph was bought in June by the European media group Axel Springer for £575m, ending three tortuous years for the title and its staff, during which potential owners were blocked, fell through or faced fierce internal opposition.

The purchase saw the paper join a stable of media brands including the German titles Bild and Die Welt, as well as the digital outlets Politico and Business Insider. Mathias Döpfner, Axel Springer’s chief executive and controlling shareholder, said he intended to invest in the Telegraph to make it the “leading centre-right media outlet in the English-speaking world”.

However, heavy job cuts have been expected at the paper, amid an internal staff consultation in recent weeks into the future of the business.

Pol said that during the lengthy sale process, “the Telegraph had limited ability to invest, adapt and move at the pace the market demanded”, adding that “the media world and technology have changed at extraordinary speed”.

“Our ambition is to transform the Telegraph from a leading British newspaper into a global, AI-powered premium media and intelligence business – built on trusted journalism, direct relationships with our audiences and expertise that sets us apart.

“To deliver on this ambition, we need to change how we are organised, how decisions are made, where we focus our resources and create efficiencies. We need clearer accountability, faster decision-making and a simpler, more effective organisation.”

She said the organisation “will use AI confidently while enhancing what technology cannot replace: judgment, originality, courage and trust”.

A spokesperson for the Telegraph Media Group reiterated Pol’s remarks, adding: “Today marks the start of a formal consultation process. These are difficult choices that we believe are necessary for the future of the business.”