Puma Becomes Official Apparel and Footwear Sponsor of San Francisco Marathon
Puma has signed its first-ever U.S. marathon apparel and footwear sponsorship with Jumping Fences Inc. , the event producer of the San Francisco Marathon.
The partnership will include sponsorship of all events during the race weekend in July as well as rights exclusive shoes and clothing. The program kicks off July 21 at Fort Mason Park with the Health and Fitness Expo followed by an Ultramarathon, 5K Fun Run and a Family 1K on July 22. The full marathon, half marathon, 10k and 5k will take place the following day.
As part of the agreement, Puma will also be the title sponsor of the Run365 training program of the San Francisco Marathon, one of the Bay Area's largest training programs. The eight-week program began May 27 and aims to encourage runners of all paces.
Related Galleries"We are honored and thrilled to embark on this three-year journey with the San Francisco Marathon said Allison Giorgio, vice president of marketing at Puma North America. “Since returning to the running category, we have been looking for opportunities to connect with local running communities and improve the race day experience and performance for every type of runner. The rich history of the San Francisco Marathon and its commitment to the local community allows us to engage with runners in authentic ways and continue to progress in the category.
In 2021, Puma, which has a long history in athletics, immersed itself in racing on category performance road with its Nitro foam technology that provides responsiveness and cushioning. Since then, he has sponsored elite American long-distance runners, including 2021 Olympic bronze medalist Molly Seidel as well as Sara Vaughn and Dakotah Lindwurm. Leading up to the 2024 San Francisco Marathon, Puma will release a limited-edition Nitro shoe in the colors of the race, as well as an apparel collection that will be sold at the fitness expo.
"This partnership with Puma is a real natural step for the San Francisco Marathon," said Lauri Abrahamsen, Director of Operations for Jumping Fences Inc. "The Puma brand is centered on supporting a culture of collaboration, community and humility - these are the core philosophies of endurance racing. We know that the only way to succeed together in the sports community is to have shared values and an ever-evolving vision for the future."
Puma has signed its first-ever U.S. marathon apparel and footwear sponsorship with Jumping Fences Inc. , the event producer of the San Francisco Marathon.
The partnership will include sponsorship of all events during the race weekend in July as well as rights exclusive shoes and clothing. The program kicks off July 21 at Fort Mason Park with the Health and Fitness Expo followed by an Ultramarathon, 5K Fun Run and a Family 1K on July 22. The full marathon, half marathon, 10k and 5k will take place the following day.
As part of the agreement, Puma will also be the title sponsor of the Run365 training program of the San Francisco Marathon, one of the Bay Area's largest training programs. The eight-week program began May 27 and aims to encourage runners of all paces.
Related Galleries"We are honored and thrilled to embark on this three-year journey with the San Francisco Marathon said Allison Giorgio, vice president of marketing at Puma North America. “Since returning to the running category, we have been looking for opportunities to connect with local running communities and improve the race day experience and performance for every type of runner. The rich history of the San Francisco Marathon and its commitment to the local community allows us to engage with runners in authentic ways and continue to progress in the category.
In 2021, Puma, which has a long history in athletics, immersed itself in racing on category performance road with its Nitro foam technology that provides responsiveness and cushioning. Since then, he has sponsored elite American long-distance runners, including 2021 Olympic bronze medalist Molly Seidel as well as Sara Vaughn and Dakotah Lindwurm. Leading up to the 2024 San Francisco Marathon, Puma will release a limited-edition Nitro shoe in the colors of the race, as well as an apparel collection that will be sold at the fitness expo.
"This partnership with Puma is a real natural step for the San Francisco Marathon," said Lauri Abrahamsen, Director of Operations for Jumping Fences Inc. "The Puma brand is centered on supporting a culture of collaboration, community and humility - these are the core philosophies of endurance racing. We know that the only way to succeed together in the sports community is to have shared values and an ever-evolving vision for the future."
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