Rishi Sunak fears his young daughters will be targeted by vaping ads

The prime minister, who has two daughters, Krishna, 12, and Anoushka, 10, said the government was considering cracking down on the oil industry. vaping amid fears kids are getting addicted to colorful nicotine-filled products like Elf Bars

Rishi Sunak expressed concern about the marketing of vapes to children (

Image: ITV)

Rishi Sunak said he fears his young daughters will be targeted by advertisements for highly addictive vapes.

The prime minister, who has two daughters, Krishna, 12, and Anoushka, 10, said the government was considering cracking down on the vaping industry, fearing children could become addicted to colorful products filled with nicotine like Elf bars.

"I have two young daughters. That worries me too," he told This Morning.

"That's why we recently funded a new team of hitmen who are going to go after all those stores that are illegally selling vapes to kids, which is already illegal.

"We are looking at how we can strengthen the rule on how they are marketed, promoted and what they look like.

The Prime Minister said he was concerned that vapes were targeting children (

Picture:

Getty Images)

"It looks like they are targeting kids, which is ridiculous. I don't want my kids to be seduced by this stuff."

The Department of Health and Social Care announced last month that illicit vaping squads would step up purchase testing and remove illegal products from stores.

Health Minister Neil O'Brien said authorities would also collect evidence on why young people are taking up the habit.

Keir Starmer has already pledged to change advertising rules to prevent the promotion of vapes to children, both on TV and on social media.

Mr. Sunak was also forced to deny he let Home Secretary Suella Braverman 'off the hook' after she tried to seek special treatment when she was caught speeding last summer.