“The 5th P is Purpose” – Christian Sarkar and Philip Kotler
For decades, marketing was guided by the framework of the 4 Ps: Product, Price, Place, and Promotion. Introduced by E. Jerome McCarthy and later cemented into marketing orthodoxy by Philip Kotler, the 4 Ps provided a practical roadmap for engaging consumers and building competitive advantage. This framework fueled the growth of industries and economies, helping companies […] What's Your Reaction?
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