Three of ID's top PR executives quit ad firm Powerhouse [EXCLUSIVE]

Hollywood advertising giant ID PR has lost three of its top executives.

Variety has learned that Senior Vice President Jillian Roscoe and Vice -Presidents Lindsay Krug and Rachel Karten have left the company.

Roscoe, who started his career two decades ago at ID in New York, launches a solo no name company. She hasn't announced which of her ID clients — Jim Parsons, Jeremy Allen White, David Duchovny, Judy Greer and James Marsden are among the notables — will continue with her.

Krug and Karten, both with ID for 16 years, are teaming up in a new venture. They are known to have replaced Hannah Einbinder, Julia Louis-Dreyfus, Martha Plimpton, Tracee Ellis Ross, Uzo Aduba, John Cho, Emily Hampshire, D'Arcy Carden and Niecy Nash-Betts, but have yet to announce who will be joining them. to their new outfit.

Kelly Bush Novak started ID in 1993. She is CEO while Mara Buxbaum is president. The 100-employee company is headquartered in Los Angeles. It also has an office in New York.

"It's both bittersweet and rewarding to see Jillian, Lindsay and Rachel, who began their careers as assistants at ID, embark on their next chapter. We wish them much success and happiness,” Novak and Buxbaum said in a joint statement to Variety.

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Roscoe said in a statement, "ID was my second job out of college after a brief stint in consumer PR at Weber Shandwick. This place has been my home for 20 years. I got married here, had a child and it's such a wonderful environment to grow and thrive in. Thank you Kelly and Mara for their constant and immeasurable support and I'm excited for what's to come."

Karten and Krug also released a statement to Variety on Friday afternoon "We are grateful to ID for their guidance and mentorship over the past 16 years. We are excited to launch our own advertising agency and embark on this new chapter in our careers."

At the same time, Amanda Horton, who had been at ID as a director for less than two years , tells Variety that she also recently quit. She continues to represent longtime client Chloë Sevigny as well as "Euphoria" actress Chloe Cherry and Dasha Nekrasova under her own ALH PR banner.

The ID list is made up of entertainment, sports and tech personalities, including Sean Penn, Christopher Nolan, Elliot Page, Janelle Monáe, Taika Waititi, Ben Stiller, Michelle Williams, Alejandro González Iñárritu, Lupita Nyong'o, Jake Gyllenhaal, Andrew Garfield, Jeremy Strong, Bong Joon Ho, Ryan Coogler, Sarah Paulson, Natasha Lyonne , Sacha Baron Cohen, Lena Dunham, Rachel Weisz, Pamela Adlon, Javier Bardem, Serena Williams, Winona Ryder, Martha Plimpton, Busy Philipps, Nick Kroll and Mandy Moore. Content clients include Searchlight Pictures, Apple TV+, Netflix, 'Yellowstone', 'The Banshees of Inisherin' and '1923'. On the brand side, ID works with Peloton, Nintendo, NAACP Legal Defense Fund, Stand Up 2 Cancer and PFLAG.

Three of ID's top PR executives quit ad firm Powerhouse [EXCLUSIVE]

Hollywood advertising giant ID PR has lost three of its top executives.

Variety has learned that Senior Vice President Jillian Roscoe and Vice -Presidents Lindsay Krug and Rachel Karten have left the company.

Roscoe, who started his career two decades ago at ID in New York, launches a solo no name company. She hasn't announced which of her ID clients — Jim Parsons, Jeremy Allen White, David Duchovny, Judy Greer and James Marsden are among the notables — will continue with her.

Krug and Karten, both with ID for 16 years, are teaming up in a new venture. They are known to have replaced Hannah Einbinder, Julia Louis-Dreyfus, Martha Plimpton, Tracee Ellis Ross, Uzo Aduba, John Cho, Emily Hampshire, D'Arcy Carden and Niecy Nash-Betts, but have yet to announce who will be joining them. to their new outfit.

Kelly Bush Novak started ID in 1993. She is CEO while Mara Buxbaum is president. The 100-employee company is headquartered in Los Angeles. It also has an office in New York.

"It's both bittersweet and rewarding to see Jillian, Lindsay and Rachel, who began their careers as assistants at ID, embark on their next chapter. We wish them much success and happiness,” Novak and Buxbaum said in a joint statement to Variety.

>

Roscoe said in a statement, "ID was my second job out of college after a brief stint in consumer PR at Weber Shandwick. This place has been my home for 20 years. I got married here, had a child and it's such a wonderful environment to grow and thrive in. Thank you Kelly and Mara for their constant and immeasurable support and I'm excited for what's to come."

Karten and Krug also released a statement to Variety on Friday afternoon "We are grateful to ID for their guidance and mentorship over the past 16 years. We are excited to launch our own advertising agency and embark on this new chapter in our careers."

At the same time, Amanda Horton, who had been at ID as a director for less than two years , tells Variety that she also recently quit. She continues to represent longtime client Chloë Sevigny as well as "Euphoria" actress Chloe Cherry and Dasha Nekrasova under her own ALH PR banner.

The ID list is made up of entertainment, sports and tech personalities, including Sean Penn, Christopher Nolan, Elliot Page, Janelle Monáe, Taika Waititi, Ben Stiller, Michelle Williams, Alejandro González Iñárritu, Lupita Nyong'o, Jake Gyllenhaal, Andrew Garfield, Jeremy Strong, Bong Joon Ho, Ryan Coogler, Sarah Paulson, Natasha Lyonne , Sacha Baron Cohen, Lena Dunham, Rachel Weisz, Pamela Adlon, Javier Bardem, Serena Williams, Winona Ryder, Martha Plimpton, Busy Philipps, Nick Kroll and Mandy Moore. Content clients include Searchlight Pictures, Apple TV+, Netflix, 'Yellowstone', 'The Banshees of Inisherin' and '1923'. On the brand side, ID works with Peloton, Nintendo, NAACP Legal Defense Fund, Stand Up 2 Cancer and PFLAG.

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