The best days start outside and end together, or at least that’s what Lonely river And Diamond Cross Ranch declare with their latest collaboration.
Built on their shared ranch roots, Lone River and DCR’s latest venture – an exclusive line of Après Ski merchandise – was designed with durability, comfort and versatility at the forefront, making these pieces the perfect must-haves for customers’ next trip to the slopes.
Article continues below advertisement
Lone River partners with Diamond Cross Ranch to launch new après-ski merchandise collection
Following the success of their first collaboration, Lone River and Diamond Cross Ranch have come together and launched a new four-piece line to transition snow sports enthusiasts (and everyday consumers) “from trailhead to last light and into the afternoon.”
Available for immediate purchase, the Après Ski collection includes an Après Ski Hoodie ($195), a thick layer designed for the busiest of days. The line also includes a versatile long-sleeve tee ($88), a trucker cap ($39) available in blue or green, and a beanie ($39) – a cold-weather essential for early mornings and long nights.
Article continues below advertisement
According to an official press release, the Lone River and Diamond Cross Ranch après-ski line will also be available in person at the new Diamond Cross Ranch Apparel store in Jackson Hole, with surprise appearances from Katie Beal Brown, founder and CEO of Lone River Beverage Co.
Article continues below advertisement
Lone River and Diamond Cross Ranch want to share this message with their latest line
Diamond Cross Ranch is one of the last privately owned historic ranches in Jackson Hole, according to their website. For generations, DCR has welcomed those who share a love of the outdoors to its property for lavish overnight stays, weddings and other events.
“There’s something special about skiing in cowboy country: It’s where our love of the outdoors and our ranch roots come together,” Beal Brown said. “We wanted this collection to reflect this shared way of life.”
Luke Long, co-founder and CEO of DCR Apparel, echoed the sentiment, saying, “Our shared ranch roots mixed with the adventurous spirit of Lone River guided every choice in this collection.”
“We can’t wait for people to get their hands on these pieces and see how they fit into their travel days,” Long added.
Article continues below advertisement
Lone River has a rich history
Lone River was founded by Beal Brown, who wanted to “introduce America to the taste and tradition of Wild West Texas,” according to the company’s website.
Inspired by the region’s breathtaking scenery and drinks, Beal Brown created Ranch Water, Lone River’s “cult favorite cocktail” made with tequila, lime and sparkling water.
Article continues below advertisement
LR changed the game in the summer of 2025
No stranger to innovation, Lone River has given its Ranch Water a twist in summer 2025, unveiling a zesty drink: Lemonade Splash Variety Pack.
The variety pack includes four new flavors: Classic Agave, Prickly Pear, Warm Honey and Blueberry.
“Lightly carbonated, gluten-free and with 100 calories or fewer and no more than 3g of sugar per can, Lone River Lemonade Splash is made with quality ingredients you can feel good about. And at 4% ABV, it’s the perfect option for enjoying responsibly post-adventure,” the press release states.
Lone River partnered with Strava, the world’s leading fitness tracking platform and social network, and Cooldown, a growing community running club, for the launch, hoping to inspire people to turn “small moments just for everyone into something worth celebrating.”
Article continues below advertisement
Beal Brown talks about LR’s partnership with Strava and Cooldown
Whether big or small, Lone River’s Lemonade Splash was meant to be enjoyed after every victory.
“At LR, we have always believed that the spirit of the West is more than a place: it is a way of life rooted in independence, courage and forging your own path,” said Beal Brown.
“Our partnerships with Strava and Cooldown aim to honor this spirit: inviting people to experience everyday adventures and find joy in travel, where movement leads to meaningful connections with the outdoors and with each other.”
This sentiment rings true, as evidenced by the multitude of Instagram clips showing consumers enjoying their Lemonade Splash drinks with their loved ones.
