Lululemon Athletica Inc. said Tuesday it was suspending online sales of a new clothing line after users complained the attire was too revealing.
The announcement comes after Reddit users complained that leggings from the brand’s new workout line, “Get Low,” are “see-through” when you bend or squat.
“The collection remains available in our stores across North America, but we have temporarily suspended online sales in the marketplace to better understand early customer feedback and product education support,” a company spokesperson told FOX Business.
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Lululemon said it was suspending online sales of a new clothing line after users complained the clothes were “see-through.” (REUTERS/Hollie Adams/File photo / Reuters)
The Vancouver-based company said it plans to bring the collection back to its North American e-commerce channels in the near future and that the collection remains available in other markets.
The “Get Low” collection is designed to support customers during training and features seamless technology to provide a sculpted look and feel in lightweight, quick-drying fabric, the spokesperson said.
In 2024, Lululemon has retired its “Breezethrough” leggings just a few weeks after their debut following negative reviews shared by customers on social media.
The company announced last month that CEO Calvin McDonald resign on Jan. 31, as the brand struggles to compete in the crowded athleisure market.
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Lululemon announced Tuesday that it has suspended online sales of its new “Get Low” workout line. (Yuki Iwamura/Bloomberg via Getty Images/Getty Images)
Lululemon is also facing pressure from activist investor Elliott Management, which disclosed a roughly $1 billion stake in December and is working with former Ralph Lauren executive Jane Nielsen as a potential CEO candidate, according to Reuters.
Although Lululemon is known for putting activewear on the map, it has has experienced difficulties in recent years to compete with its competitors, particularly in the United States. Over the past 12 months, Lululemon shares have fallen nearly 50%, although they are up about 20% in the most recent quarter.
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Lululemon shares have fallen nearly 50% as the brand faces stiff competition in a crowded athleisure market. (REUTERS/Hollie Adams/File photo / Reuters Photos)
The company’s shares closed Tuesday down 6.5%.
Reuters contributed to this report.
