Kim Kardashian Teases ‘My Next Baby’ as Her Billionaire Brand Grows

Kim Kardashian has not yet finished spreading his tycoon wings!

The billionaire is set to introduce new products under the SKIMS banner, and she is more than excited to reignite her passion for beauty and fragrance as she moves forward into the brand’s next frontier.

Kim Kardashian launched the shapewear and clothing brand on September 10, 2019 and grew into a direct-to-consumer business that immediately skyrocketed its success and popularity, laying the foundation for its current $5 billion valuation.

Kim Kardashian revealed her plans for the very near future for SKIMS

The reality star confirmed that there will be new drops very soon to introduce the world to her new beauty and fragrance line, which will be housed under her soon-to-launch SKIMS Beauty brand. Kim added that the collection will also feature a signature scent, which she described as “my next baby.”

Kim has attempted to launch a beauty brand several times in the past, with the creation of KKW Beauty in 2017 and SKKN By Kim in 2022, licensed through Coty. Now that she has bought her SKKN brand, the star is preparing to relaunch it through the very successful SKIMS brand.

Since its launch in 2019, Kim has brought SKIMS into the arms of elites, including becoming the official underwear of Team USA at the 2021 Summer Olympics.

She then teamed up with Fendi that same year to design shapewear, lingerie, swimwear, outerwear and accessories, inspired by a 1979 Fendi collection designed by the late Karl Lagerfeld.

The company was named one of Time’s 100 Most Influential Companies in 2022, and in 2023, Kim was featured on the cover of Time’s annual issue in tribute to the brand’s inclusion in its 2023 list. SKIMS’ most recent collaboration is with NIKE for its first-ever shoes, which are a lightweight version of the Air Rift.

Complex said SKIMS brought new life to the split-toe shoe with tonal colorways, a sheer mesh upper and the S logo pull pattern. The star had praised the beauty of ballet flats and how reinventing the Nike Rift to look like one was a no-brainer.

Hulu Star Company Climbed the Valuation Scale to $4 Billion in 2023

Kim’s partner and SKIMS co-founder Emma Grede spoke about the company’s growth in a 2023 interview, as noted by The Blast, where she explained that the company is profitable and will do $750 million in sales by the end of 2023.

Customers often queued for the brand’s latest releases and in 2022, around 11 million people are estimated to have queued for the brand’s products, creating buzz for the rapid sales process.

Investors have also been betting on the brand in 2023, and the funding round for that year was led by asset manager Wellington Management with participation from existing investors such as D1 Capital Partners, Imaginary Ventures and Greenoaks Capital Partners.

SKIMS raised $270 million in the 2023 seed round, bringing the company’s value to $4 billion from an initial $3.2 billion in 2022.

The 2021 fundraising solidified the brand’s place in the market and cemented Kim in the billionaire conversation. Kim currently maintains his position in the company as the largest shareholder, holding a majority stake alongside his partner Grede.

According to the Co-Head of Private Investments at Wellington Management, SKIMS has maintained consistent and unprecedented momentum since its launch, and the company considers it an honor to partner with the brand and support it throughout its growth phase.

The reality star laid down the rules for building a brand the Kim K way

Eager to share the gems she’s collected over the years when it comes to running a business and building great brands, Kim has teamed up with MasterClass to teach “The Ten Kimmandments” of business.

The mother of four will appear on the show as a coach to guide her audience on how to make money by growing and building her brand from scratch, just like she did with hers. The Blast reported that Kim urged his students to take the first step toward financial domination by seeing themselves as the product.

The media personality established herself as a household name in the business sector by venturing into video games and even a fashion retail business alongside her mother and sisters several decades ago.

Last year, Goldman Sachs helped investors build confidence in Kim by putting down more than $200 million in another funding round to help SKIMS open more flagship stores around the world.

The new funding round brought SKIMS’ valuation to $5 billion, a massive increase from $4 billion in 2023. SKIMS was also expected to close 2025 with $1 billion in revenue while focusing on physical retail over the next few years.

The 45-year-old added to her property collection with a bold purchase

The TV personality has an impressive real estate portfolio that matches her billionaire status and the bold moves she makes in the boardroom. Last year, she acquired a $7 million property very close to her impressive $60 million mansion in Calabasas, where she currently lives.

The new home features four bedrooms, five bathrooms, fireplaces, a private spa and a lush green yard ideal for horseback riding. Kim’s new home will serve as an expansion of the sprawling property she acquired from ex-husband Kanye ‘Ye’ West following their divorce.

The former couple purchased the home for $20 million in 2014 and worked alongside Belgian designer Axel Vervoordt to bring the home to life and present it as a supreme representation of minimalist beauty, with tons of muted tones and open spaces.

Kim reportedly paid Ye $23 million to acquire the house, although insiders clarified that the payment was for all land and lots around the house, and that Ye still retained ownership of the building itself.

Kim Kardashian’s vision behind the creation of SKIMS

The beauty mogul once revealed that her love for wearing shapewear and the need to expand her shapewear options ultimately led to the birth of SKIMS. She remembers always dealing with pieces that were too thick, too loose, or too tight, which also lacked the proper support and failed to shape her body the way she wanted.

Kim noted that she began playing with scissors and fabrics to construct pieces that would match her vision and even dye those fabrics to match her skin tone, and gradually, the vision for SKIMS took flight.

The billionaire added that the reason her brand saw huge success was because it focused on solving women’s clothing problems, which was simpler than trying to correct or change their natural shape and silhouette.

Kim added that even from her perspective as a founder, she wanted shapewear that would allow her to comfortably wear great fashion pieces without worrying about possible mishaps.

Kim concluded that the most important things about her brand are the fact that it caters to all women of all shapes, tones and sizes, since she started production with at least nine shades and an expanded size range to accommodate more demographics.

Congratulations, Kim Kardashian!