If you look Super Bowl LX live right now, you’re in for another round of epic commercials. In addition to seeing the Seahawks vs. Patriots game, we watch movie teasers, fun app promos (looking at you, Ben Stiller), and food commercials. on our TVs (or telephone). The night isn’t over yet, so be ready for more businesses to launch their campaigns.
We have put together a short overview for you, including those featuring artificial intelligence and the Supergirl pop-up for Puppy bowl. While some of these are full-length commercials meant to make you laugh, inspire you, or wonder what’s scary, others are short teasers that will pique your curiosity (hello, Jigglypuff).
Enter The Mandalorian and Grogu, Ken (sans Barbie), 50 Cent and more, and stay with us all night for even more Big Game ad reveals.
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The Mandalorian and Grogu
In a short clip from The Big Game, The Mandalorian and Grogu travel through the snow, reminding us that “the journey never gets easier.”
Supergirl for the Puppy Bowl
Okay, so this isn’t an official commercial for the game, but Supergirl showed up at the Puppy Bowl today and DC released a teaser for the movie which is set to be released on June 26th.
Liquid Death’s explosive heads
No, this is not an episode of The Boys. Liquid Death’s new spot aims to wow you with its energy drink – but without losing your mind.
DoorDash and 50 Cent’s “beef”
Follow 50 Cent on Instagram and at any given time you’ll catch him trolling some of his famous peers – mostly to their detriment. This DoorDash game commercial pokes fun at its reputation for hustling with people (with a clever joke about Diddy), while teaching us “the art of delivering beef.” Take notes.
Manscaped Serenade
You will have to observe this for yourself and come to your own conclusion, but we are only publishing the short version here. Head over to YouTube for the extended cut.
Southwest Airlines mocks seat chaos
You know the airline recently moved to assigned seating, and this topical SB ad jokingly harkens back to the chaos of a time before the new policy.
Scream 7
It’s the return of Sidney Prescott, Ghostface and a fan theory about Stu with this new flame-filled big game trailer that makes Sidney’s daughter a target. The film hits theaters on February 27.
Google Gemini helps design a dream home
Google adds a human touch to showcase its Gemini AI assistant in this SB spot, where a little kid gets really excited to imagine what their new home will look like, including a place for their puppy.
Oakley Meta AI Glasses
Marshawn Lynch is among the stars of Oakley Meta’s first Super Bowl commercial that debuts this Sunday. See how AI-powered glasses capture what Sky Brown, Sunny Choi, IShowSpeed, Spike Lee, Kate Courtney and Akshay Bhatia do on and off the floor.
Anthropic throws shade on AI competition
We explained how this Announcement Claude from Anthropic takes shots at OpenAI and its plans to test the ads, but Dr. Dre’s What’s The Difference, playing in the background, sets the tone of the message, in case it’s not clear.
Taylor and Swift from Dairy Queen
It’s a play on words in this DQ spot featuring Tyrod Taylor and D’Andre Swift that has fans ordering platters for their own halftime snack breaks.
Backstreet Boys for T-Mobile
A performance at a T-Mobile store by the Backstreet Boys merits Druski’s tears and a few cameos from Machine Gun Kelly and The Wrong Paris actor Pierson Fodé.
State Farm Living on a Prayer Teaser
Danny McBride and Keegan-Michael Key represent “Halfway There Insurance” and serenade Hailee Steinfeld in this comedic teaser for the State Farm commercial. Girl group Katseye also makes a brief appearance.
Xfinity Wi-Fi saves Jurassic Park?
Xfinity goes the nostalgia route in its Jurassic Park-themed Super Bowl commercial starring Jeff Goldblum, Laura Dern and Sam Neill, where Xfinity prevents the dinosaur disaster in the park from happening.
Melissa McCarthy in an elf telenovela
Dramatic. Glamour. High stakes. Melissa McCarthy. What more could you ask for in a match commercial/telenovela?
Eos perfume x counterfeit Netflix
In a nod to Netflix’s Is It Cake, this body spray spot from Eos lets contestants guess whether the scent is real or comes from a dessert.
Uber Eats: Matthew McConaughey annoys Bradley Cooper
Uber Eats is back for this year’s Super Bowl LX ad campaign, and Eagles fan Bradley Cooper isn’t trying to hear what Matthew McConaughey has to say about… food. Will they come to blows? Check out Jerry Rice, Parker Posey, and a few other celebrity cameos.
Pepsi catches a polar bear
We’ve seen polar bears working as mascots for years. particular cola brand, but Pepsi’s blind taste test for this bear makes it feel disloyal.
Super weird Svedka vodka
Vodka brand Svedka has used robots in its ads before, but the company is achieving some firsts with this ad, which features Rick James’ Super Freak as the soundtrack. This is the first time a vodka ad has aired during the Super Bowl in 30 years, and it’s the first brand to use Above all AI to create your ad.
Pokémon’s big birthday
Who reaches the big 3-0? Pokémon! In honor of the franchise’s 30th anniversary, the company is launching a new Super Bowl ad to kick off a year-long celebration. Jigglypuff is the only star of this teaser, but don’t be surprised if you catch more Pokémon in Sunday’s full commercial.
Be a hero with Ring
Ring reminds us that pets really are family with its tender new commercial that highlights its Search Party feature. AI technology to help find and reunite lost pets? This feels like a victory.
Ken travels alone with Expedia
No, Barbie doesn’t follow Ken on his jet-setting travel adventures. But it has Expedia every step of the way in this game venue that could be one of our favorites this year. Go ahead, Ken!
Toyota’s Superhero Belt
Not all commercials are made to be chaotic or full of surprises, and Toyota’s spot combines nostalgia, family and charm in this tender ad for the RAV4.
Kinder Bueno brings together babies and merciful aliens
Actor William Fichtner commands a space center in this Kinder Bueno commercial featuring intergalactic travel, baby astronauts and cute little aliens who are sparing the planet for a reason.
Chris Hemsworth is scared by Alexa Plus AI
If you haven’t been able to imagine Chris Hemsworth being scared by anything, here’s your chance to see how he reacts to Alex Plus in his house. Amazon’s AI assistant works hard to prove its worth and trustworthiness in this ad.
Instacart in the disco era
Instacart recruited Ben Stiller and Benson Boone as amateur disco performers for a series of Super Bowl commercials to showcase its new app feature: pick bananas the way you like them. Look for these harmonizing brothers to release another new commercial during the big game.
Liquid IV and EJae from KPop Demon Hunters
Singer EJae goes a cappella with a version of Against All Odds in this Liquid IV teaser dubbed Tiny Vanity Concert. Who doesn’t like to sing in front of a mirror? The full announcement will go live during game week.
Squarespace doesn’t want you to lose it
A laptop doesn’t stand a chance against Emma Stone in Squarespace’s Unavailable spot. Stone and Yorgos Lanthimos team up in this black-and-white commercial directed by Lanthimos, in which the actor destroys a few laptops while the domain name emmastone.com is down.
Pringles x Sabrina Carpenter
Sabrina’s New Man is constructed entirely from Pringles in the full Super Bowl spot for the stackable chip brand. He’s tall and mustachioed, but is he too greedy? You’ll have to watch yourself to see if the pop star and her edible lover last.
Budweiser marks a milestone
The beer brand is getting sentimental on its 150th anniversary this year, and this ad features a Budweiser horse mascot taking flight. (No, it’s not Pegasus.)
Treehouse
Tree Hut is known for its sugar scrubs and other body care products, and this goopy ad redefines what a smear campaign can look like.
Him on the rich
Opening with a few lines and images about the rich and health care, this Super Bowl ad from Hims — narrated by Common — asks you to think about your own well-being.
Grubhub teases money…and food
Grubhub has delivered on its promise to “put its money where its mouth is” – and it’s not just about food. Listen to what George Clooney has to say.
Fanatics Sportsbook and Kardashian Kurse
OK, technically Kendall Jenner isn’t a Kardashian, but you get the drift — and the rumors — with this cheeky Super Bowl ad from Fanatics Sportsbook, a sports betting platform.
Oikos empowers you
Kathryn Hahn impressively pushes a shopping cart in this Oikos commercial which also features Derrick Henry.
The wisdom of Michelob Ultra and Kurt Russell
Get ready for Kurt Russell and Lewis Pullman hitting the slopes in new big game spot Michelob Ultra, which also features two Olympians: TJ Oshie and Chloe Kim.
Nerds hang out with Andy Cohen
It might be strange to see Andy Cohen outside of his Bravo hosting duties and exchanging banter with Real Housewives from any city, but here he is. Nerds Candy dresses up and walks the red carpet with Cohen in this SB spot.
Bud Light Keg Roll
In this ad, wedding attendees tackle a Bud Light keg in a slow-motion race to Whitney Houston’s I Will Always Love You. It’s Post Malone, Shane Gillis and Peyton Manning against a particularly steep hill.
Universal Orlando Resort wants to change everything
Through the lens of four different visitors (and advertisements), the theme park is launching a campaign called It Changes Everything to encourage guests to take a “transformative” vacation. You can follow a family in this “Lil’ Bro” Super Bowl spot.
Chris Stapleton and Traveler Whiskey have a moment
The singer strikes a chord in this whiskey commercial, recalling Stapleton’s past Super Bowl performance when he was asked to sing the national anthem.
Too salty to party with the Ritz?
This spot transports viewers to Ritz Island, but it’s not a reference to the popular reality TV franchise Love Island (as far as we know). Jon Hamm and Bowen Yang watch a party – and some tempting Ritz crackers – from afar. They eventually join the function with the help of Scarlett Johansson.
YouTube TV: Does not support meaning “Meh”
Jason and Kylie Kelce contemplate the worst aspects of a world full of me in this commercial for YouTube TV.
Lay’s Potato Tear
Who knew a potato chip commercial could be so sweet? Growing potatoes is a family affair and there are sweet memories along the way to retirement.
Volkswagen wants you to jump everywhere
You know what? Hell yeah, to House of Pain’s Jump Around, whatever the context. In the VW Big Game ad, the automaker invites you to get out, get up and move around.
Drama Turbo Tax with Adrien Brody
To ease everyone into our least favorite time of year, Adrien Brody acknowledges that death and taxes are sure things for us, but do they have to be painful?
