Matthew McConaughey And Camila McConaughey They’re eschewing candlelight dinners and prix fixe menus this Valentine’s Day, and instead, they’re stocking up on Texas. The couple marked the holiday by literally riding bareback, a moment captured in a cheeky new photo tied to their tequila brand, Pantalones Organic Tequila. The image is officially dubbed “Official Tequila of Riding Bareback”, a title that fits perfectly with the brand’s official Tequila Of campaign, which thrives on humor and doesn’t take life too seriously.
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Matthew McConaughey’s Margaritas Party Pants take over Valentine’s Day
For fans looking to channel that same energy without riding a horse, Pantalones also has a Valentine’s Day option nationwide at Fuzzy’s Taco Shop.
The brand has teamed up with the casual chain to offer the Party Pants Marg, a two-flavor margarita served in a two-legged “pants” cup. Each “leg” has a different flavor, allowing guests to mix and match mango, strawberry or lime.
Designed for sharing and priced at $14.50, the colorful drink is completely on-brand. Fun, customizable, and designed to be enjoyed without much thought.
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Matthew McConaughey’s Fun-First Tequila Racks Up Awards
This fun-focused philosophy has been at the heart of Pantalones since day one. In 2025, Matthew McConaughey spoke candidly about why the brand is intentionally moving away from the traditional, heritage approach common in the spirits world. “A lot of brands rely on heritage or mystique,” Matthew told Variety at the time. “We chose to have fun. We’re organic and award-winning, but we’re also light-hearted and have an irreverent energy that invites people in.”
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Despite the playful branding, the quality speaks for itself. In less than two years, Pantalones has amassed an impressive track record, including a major win at the 2024 San Francisco World Spirits Competition, where its Añejo tequila won double gold, besting several long-established brands with significantly higher prices.
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Camila Alves McConaughey Says Major Win Proves Pantalones Was Built to Compete
Camila Alves McConaughey said the recognition validates the mission she and Matthew set out to achieve from the start.
“We are incredibly proud of this victory!” Camila shared. “From the beginning, Matthew and I set out to create an organic tequila that wouldn’t just taste good. It had to stand up to the best. We believe great quality should be accessible, and this award is a nod to that mission.”
And Camila’s involvement goes way beyond just being a co-founder in name. While Matthew brings big-picture ideas and unrivaled brand flair, Camila is deeply embedded in the business itself, working closely with logistics, supply chain management and day-to-day operations to keep the brand running smoothly.
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“Luckily, this isn’t my first time starting a business,” she said last year. “But this is Matthew’s first time, and we’ve moved forward together. I enjoy working on accounts, logistics, numbers and the behind-the-scenes business side.”
A memorable moment on the high seas
Beyond the tequila wins and bold campaigns, one of Matthew and Camila McConaughey’s biggest accomplishments last year happened on the high seas. In November, the couple took on the iconic role of godfather and godmother of the Star Princess, Princess Cruises’ newest and most innovative ship.
The McConaugheys officially christened the ship, continuing a centuries-old maritime tradition with a very on-brand twist. Instead of smashing a bottle of champagne on the bow of the ship, Matthew and Camila used a bottle of their own organic Pantalones tequila to bless the ship.
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Inside McConaughey’s Most Unhinged Tequila Promos
Long before the bareback buzz of Valentine’s Day, the brand built its reputation on going all out, and often sans pants, for the moment.
At this point, it’s clear that Pantalones isn’t just selling tequila, but also a vibe. A playful and decidedly fun film, proving that whether it’s awards shows, cruise ships or viral stunts, the McConaugheys are determined to do things their way, pants being completely optional.
