Bangalore, India – February 10, 2026 – Delper Ecom Pvt Ltd today announced the launch of its Minimum Value Product (MVP), an initiative designed to be adopted by 320 million families across India in 36 months. With an initial investment of ₹10.06 crore, the company is introducing a model that integrates ad liquidity with an ESG-compliant grocery buyout to create a structured ecosystem centered on trust, profitability and institutional assurance.
In parallel, Devaramakkalu Charitable Trust projects are integrated into franchise-type CSR initiatives, ensuring that each social impact activity is financially self-sustaining and scalable.
Strategic vision and financial scale
Delper Ecom’s MVP combines AdTech innovation with the distribution of essential goods through a closed-loop system. Families registered with the Delper Ecom mobile application participate through three members who collectively watch 180 minutes of advertisements daily. In return, they receive rewards that are redeemed strictly in the form of groceries and essentials, with no cash payments allowed.
The structure generates ₹64,800 in monthly advertising revenue per family, distributed as follows:
30% Family Rewards (₹19,440)30% Operations30% gross profit (reinvested for integration expansion)10% contingency reserveAt this projected scale, this translates to ₹2,07,600 crore per month in exchange for rewards. The company specifies that investors are assured of repayment of capital within 12 months, including 36% annual interest.
Integrated ESG compliance framework
ESG compliance constitutes a central pillar of the model. Products are sourced exclusively from ESG-compliant sellers listed on leading marketplaces including Amazon.in, Reliance Retail, Adani Food Products and Flipkart. Once the platform surpasses 30 million families, advertising sources are expected to shift from Google AdSense to Alibaba Ads, connecting the ecosystem to a broader global network of providers.
Deliveries are carried out by logistics partners that comply with ESG criteria such as DTDC. PwC is offered as an independent ESG consultant, responsible for monthly scoring and audit trails designed to build institutional trust among advertisers, suppliers and investors.
The supplier ecosystem is expected to grow from 128 suppliers initially to 800,000 suppliers by month 36, supported by onboarding fees and a commission-based structure.
Scaling Roadmap and Franchise Strategy
The company’s scaling roadmap is based on reinvesting gross profits generated through advertising mediation. The plan targets 10 million families by the end of the year and full implementation by the end of the third year.
The franchise model balances ownership and expansion. The owned outlets in the capital cities are intended to maintain operational standards and brand consistency, while franchises in other locations across the state enable accelerated expansion with less capital deployment. Local franchise partners must tailor their operations to regional preferences.
By the end of this year, Delper Ecom expects 880,000 franchises across India. The franchise economics are structured around an infrastructure cost of ₹20 lakhs, ₹1.8 lakh to ₹7.4 lakh projected monthly profit and breaking even within 3 to 11 months.
Technology column
The MVP runs on an AI-augmented management system providing analytics, operational monitoring and ad tracking. Blockchain integration ensures secure and traceable deliveries through QR and OTP verification at every stage of the supply chain.
Interim logistics support is provided through Speed Post and DTDC, including real-time tracking and insurance claims for lost packages until the franchise networks are fully operational. The technology framework is designed to support transparency, traceability and scalable compliance.
ESG and mitigation best practices
To support ESG performance, Delper Ecom integrates structured initiatives in environmental, social and governance dimensions. Environmental measures include the adoption of renewable energy, zero waste policies and carbon offsetting initiatives. Social measures include community engagement programs, diversity and inclusion practices, food bank initiatives and awareness activities. Governance measures include structured ESG reporting, board diversity and supply chain accountability.
Mitigation strategies include phased ESG investment planning, supplier rating systems, periodic audits, and regulatory compliance alignment to support responsible expansion.
Integration of charitable trust projects as CSR franchise cells
Devaramakkalu Charitable Trust projects are structured as locally operating and centrally monitored Delper CSR franchise cells.
Environmental CSR Units (E):
Green infrastructure franchise (tree planting, watershed development, boreholes, solar systems)Eco-Education Pods (environmental awareness and waste management training)CSR Social Cells (S):
Health clinic franchise (medical camps, Ayurveda/homeopathy centers, mobile clinics)Franchise Education Hubs (schools, vocational, nursing and pharmacy institutes)Women and Children Empowerment Franchise (Sewing, Embroidery Training, SHG, Shelter Homes)Franchise of cultural academies (music, dance, theater, fine arts)Governance (G) CSR Units:
Franchise of compliance dashboards (audit-ready records, donor transparency, blockchain documentation)Franchise funding engines (benefit programs, donor pipelines, structured lending models)Revenue sources include carbon credits, microenterprise revenues, paid cultural events and CSR sponsorship frameworks. Each charitable initiative is structured to function as a measurable and verifiable operational unit.
AI-powered blockchain monitoring platform
To manage both franchises and charitable operations, Delper Ecom deploys an AI-powered blockchain platform. The AI layer supports predictive analytics, demand forecasting, performance monitoring, and compliance alerts. The blockchain layer maintains immutable records of donations, expenses and project milestones, as well as smart contracts for disbursement of funds in stages and tokenization of impact outcomes such as carbon credits and training certifications.
The integration layer integrates IoT environmental sensors, mobile reporting applications and centralized dashboards for administrators, businesses and investors.
Leadership Perspective
“Our MVP is not just a financial structure; it is an integration model where advertising liquidity intersects with ESG stability. By rewarding families with essential goods and integrating structured compliance through our proposed ESG monitoring partner, PwC, we aim to build a scalable and defensible market.” said GK Bharta, Director, Delper Ecom Pvt Ltd. This statement gives a clear view of his leadership perspective.
About Delper Ecom Pvt Ltd
Delper Ecom Pvt Ltd is a marketplace initiative focused on distributing essential commodities through an advertisement-based grocery redemption system. The company operates within an ESG-aligned framework, supported by reinvestment-based scaling and structured compliance mechanisms.
Contact
GK Bharta
info@delperecom.com
210/3, Liftix Coworks, 3rd floor
Bellary Road, Sadashiv Nagar
Bengaluru – 560003
Karnataka, India
Website: www.delperecom.com
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