It’s the classic Awkward icebreaker: If you could invite anyone, dead or alive, to a dinner party, who would it be? Aristotle? Alias is a company based in Surrey, UK that promises to make this hypothetical a reality. It can reanimate historical and current legends with fully conversational, knowledgeable 3D holographic avatars that can be delivered to you in a box.
The technology is not tailor-made. Many companies offer life-size hologram displays for events and parties, whether floating or floating. 3D presentations of Santa’s sleigh Or Holo-Trucks 3D. Physicist Dennis Gabor even won a Nobel Prize in 1971 for his work that led to holography, although a life-size Elon Musk probably isn’t the result he (or anyone) had in mind.
What sets Ailias apart is the company’s playful focus on story and education, which the company describes as “ultra character creation.” The company focuses on animating notable deceased figures into realistic conversational holograms, designed for interaction rather than spectacle. Ailias holograms can juggle, do squats or even breakdance, making your party, exhibition or just about any event a very special occasion.
The man in the box
Video: Dulcie Godfrey
Alias offers on-demand pricing, with costs varying depending on whether customers opt to rent, purchase, or if you’re looking for bespoke characters and activation. During my visit to the offices, director Adrian Broadway noted that a minimum week’s rental would run into several thousand euros, which includes subscription, delivery and software installation costs.
Ailias’ current roster has more than 70 characters that could be brought to life in their bespoke boxes, including Henry VIII, Beethoven, Julius Caesar and a strangely sexy Cleopatra. The fact that these are primarily historical figures is no coincidence: Broadway describes these boxes as being ideal for educational settings or museum displays, but admits that this also has to do with copyright restrictions on the characters.
In the UK, using a person’s identity for commercial purposes is considered a registered trademark. (In the United States, the right to publicity is protected in some form in most states.) In other words, if Ailias used a well-known or living celebrity, it would likely land the company in court. But a long-gone historical figure like Henry VIII is unlikely to cause any problems.
In this case, Ailias had resolved copyright issues for the 7-foot-tall Albert Einstein AI, so after pressing the Start Chat button, I spoke to Einstein on a wide range of topics, from science, to music, to his thoughts on Elon Musk. He had a soft, pleasant German accent and I was impressed by the speed of his response. Ailias notes that it takes less than two seconds for each avatar to respond, which seems normal.

Photography: Dulcie Godfrey
For an educational hologram, I often found myself answering more questions than I asked. There were times when Einstein felt like he was in a big lively ChatGPT conversation but with a German accent. This is to be expected, as Ailias relies on open source AI and third-party generative video to create the conversations. But there’s no sense of verisimilitude anyway, since Einstein wasn’t actually 7 feet tall. I took the opportunity to ask, as an 11-year-old boy would, “Who would win in a fight, you or Isaac Newton?”
It resisted like any AI language model, diverting to its area of expertise with one meaning: “It would be more of a battle of ideas.” In an effort to be at least semi-professional, that’s as far as I went. But I imagine the language model would be suitable for most things a preteen could throw at them.

Courtesy of Ailias
This isn’t deepfake or digital necromancy territory, or even the “ghost robot” I thought I’d encounter. The video interludes, like the aforementioned juggling and breakdancing that loop, are silly and absurd. Clearly I’m talking to a famous person in a white box who I know is long dead. Although it was strange, it was more funny than painful. I didn’t feel the fear I usually feel when I see a video with the Sora Watermark in the corner.
Ailias has the ability to create a hologram out of anyone, if you command it (and if you can meet the licensing requirements). Broadway notes that with a few short voice recordings and a few photos, the AI version of you could be created, start to finish, in a month.
The “custom character” package is for brands that want to create their own brave AI avatar to market chicken wings or chicken wings. headphones. But nothing stops you from creating one for your personal use. For example, I asked Broadway if you could send Ailias photos of your ex, feed the AI your side of the story, and invite the box to conclude. It is an expensive way to cure, but therapy is also expensive.
Broadway laughed about it, but after realizing I was serious, he said, “Sure, I guess.” Ailias has a series of guidelines for ethical use of AI and personal holograms, but this implies that there is great potential for misuse.

Courtesy of Ailias
Holograms have been used commercially for some time, and for businesses that employ them, the brand awareness benefits are clear. For example, millions of people watched animations of Anna, Bjorn, Benny and Anni-Frid playing. ABBA Travel. It’s a different technology, but the spirit remains the same: people are willing to spend a lot of money, even if they know it’s an illusion. It makes sense that a brand would do the same.
Nike, for example, could use its lifetime partnership with Cristiano Ronaldo to commission a holographic version of the footballer to show off his favorite Nike shoes. Any hotel could employ an AI concierge to direct guests to the hotel or bar, or show up in their room to inform them when breakfast is over, something you can already do at a restaurant. Four seasons in Beverly Hills. One day, you might report your lost luggage to an airline hologram rather than an actual agent. Yeah.
For my own purposes, it would be fun – and yes, a little problematic – to command your own AI holograms for your own nefarious purposes. Ailias offers a smaller version with a 21-inch screen that you can put on a shelf. I’m thinking of sending one to my ex.
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