Does a consumer hardware company need to get on the venture capital treadmill to succeed? Eleven years and 290 million products sold in 115 countries later, PopSockets has proven that the low-dilution bootstrap route is more viable than the industry gives it credit for. The global consumer hardware brand was built with less than $500,000, no institutional capital and the determination of a philosophy professor.
Watch as Founder and Former CEO of PopSockets David Barnett joined Equity to talk about how he came out of a Boulder garage, stood up to Amazon at a cost of $10 million to $20 million, and ultimately handed the CEO role to someone who had grown up at the company.
Subscribe to Equity on YouTube, Apple Podcasts, Covered, Spotify and all castings. You can also follow Equity on X And Topicson @EquityPod.
Theresa Loconsolo is an audio producer at TechCrunch and focuses on Equity, the network’s flagship podcast. Before joining TechCrunch in 2022, she was one of two producers at a four-station conglomerate where she wrote, recorded, voiced and edited content, and designed live performances and guest interviews like Lovelytheband. Theresa is based in New Jersey and holds a bachelor’s degree in communications from Monmouth University.
You can contact or check Theresa’s outreach by sending an email Theresa.loconsolo@techcrunch.com.
Most popular
Newsletters
Subscribe to receive the biggest tech news in the industry