Streaming app unveils new AI-powered features including live NBA games in vertical format.
Alex Valdes of Bellevue, Washington, has been pumping content into the Internet for some time, including MSNBC.com, MSN, Bing, MoneyTalksNews, Tipico and more. He admits to being somewhat fascinated by the Cambridge cafe webcam in the roaring 90s.
Peacock adds an AI feather to his flock. The NBCUniversal property announced Friday that it would launch several new features in its mobile app, including a TikTok-like vertical video experience narrated by an AI version of TV personality Andy Cohen.
The feature, called “Your Bravoverse,” will allow app users to endlessly browse — if they choose — a playlist of clips from their favorite Bravo shows, all narrated by the Cohen AI. The app will also stream live NBA games in a 9:16 vertical format and introduce two new mobile games.
Peacock said there will be a section for vertical video on the mobile app starting this summer, replacing the current download button in the main bottom navigation.
Peacock’s new features capitalize on the AI frenzy and join the bandwagon of mobile users who have become accustomed to the vertical, swipeable nature of content consumption, such as on TikTok and Instagram.
Your host, an AI Andy Cohen
Launching this summer, Your Bravoverse will play videos in vertical format on your phone. The content library will include past and present Bravo shows, including Vanderpump Rules and the Real Housewives franchise.
The AI will create clip playlists from more than 5,000 hours of footage across the entire catalog of Bravo shows and extract stories from those shows using computer vision. The company says the goal is to “weave intricate storylines across seasons and franchises that help fans relive memorable moments or discover new connections they may never have seen before.”
Computer vision, combined with generative AI, is a technology capable of analyzing thousands of hours of Peacock shows, selecting key moments and creating video streams.
Matt Strauss, president of NBCUniversal Media Group, called the feature a “first-of-its-kind experience” for the company – “combining our deep Bravo library with agentic and generational AI to create a personalized experience.”
The narrator of each playlist will be an AI avatar of Andy Cohen, host of the talk show Watch What Happens Live and creator of the Real Housewives franchise. The avatar will be trained to have Cohen’s “distinctive style and voice.”
Cohen said the Bravoverse experience will be “intuitive” and “interactive.”
“If there’s one thing Bravo fans love, it’s being part of the conversation,” Cohen said in a statement. “It’s the best of AI and the best of Bravo, helping fans discover shows, dive deeper into their favorite moments, and connect with the Bravo universe like never before – all guided by me. Well, not exactly me, but a version of me!”
To create playlists, Your Bravoverse consumers will first choose their top shows and moments, then receive their own personal playlist. NBCUniversal claims that each playlist can have more than 600 billion possible variations. Just like on TikTok and Instagram, Bravoverse viewers will be able to browse videos endlessly. NBCUniversal says the playlists will be constantly refreshed.
NBCUniversal relies on what it calls its Bravo “loyal superfans.” The company said Bravo viewers watch an average of 24 hours per month and some people watch up to 75 episodes of shows each month.
The Your Bravoverse feature will be accessible via a dedicated vertical video space on the application’s home page.
Peacock presented live NBA games in a vertical format during this year’s All-Star Game.
PeacockLive vertical NBA games
It seems counterintuitive to watch a sport played on a horizontal field in a vertical format on your phone. Peacock has already revealed this feature before, during the NBA All-Star Game on February 15.
During live streams of NBA games, AI will allow Peacock app viewers to watch the main broadcast and additional camera angles. This vertical video viewing option will reside within the Courtside Live feature, which Peacock launched during the All-Star Game.
Peacock has been streaming vertical video clips for sporting events since early 2025 – “a first for a streaming platform,” the company said – for the NBA, NHL and the 2026 Winter Olympics.
Peacock will launch the feature this spring.
New mobile games
Peacock is also launching two new mobile games, as part of NBCUniversal’s collaboration with Wolf Games, announced in October: Law & Order: Clue Hunter and Public Eye, both mystery-solving games. The games are created with Wolf Games’ Gen-AI game engine and will launch this spring.
Peacock said it would also introduce a new Jeopardy! mini-game, with daily quizzes written by Jeopardy!
team, which can be played in the Peacock mobile app.
In its fourth-quarter 2025 earnings report, Comcast — which owns NBCUniversal — said Peacock’s paid subscribers grew 22% year over year to 44 million, while revenue rose 23% to $1.6 billion.
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