Arkansas star Darius Acuff Jr. sets records on and off the field.
Acuff, 19, fresh off a historic performance for the Razorbacks in the first two rounds of the NCAA Tournament, has landed a signature shoe deal with Reebok, according to at ESPN.
Acuff’s shoe with Reebok made him the first NCAA male athlete receiving a signature shoe from a major American brand while he was still in college, according to the report.
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Darius Acuff Jr. of the Arkansas Razorbacks reacts during the NCAA Tournament game against the High Point Panthers at the Moda Center in Portland, Oregon on March 21, 2026. (Soobum Im/Getty Images)
Reebok later announced that “Acuff 1 is on the way.”
The Razorbacks’ freshman dazzled this season, leading the SEC in points per game (23.3) and assists per game (6.5), becoming the first player since Pete Maravich (1969-70) to lead the conference in both categories.
Acuff’s strong play was a big reason why Arkansas won the SEC tournament this season. His play continued into the NCAA tournament, as he scored 60 points in the team’s first two games.
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Arkansas Razorbacks guard Darius Acuff Jr. faces High Point Panthers forward Cam’ron Fletcher during the NCAA Tournament at the Moda Center in Portland, Oregon on March 21, 2026. (Troy Wayrynen/Imagn Images)
In No. 4 Arkansas’ 97-78 win over No. 13 Hawaii, Acuff scored 24 points with seven assists and three rebounds. In the Razorbacks; 94-88 victory over No. 12 High Point in the Round of 16Acuff scored 36 points with six assists and one rebound.
Acuff passed Kentucky’s Pat Riley (58 points) for the most points by an SEC player in his first two NCAA tournament games in a single year. He is also only the second player in the last 50 years (Billy Donovan with Providence in 1986-87) to average 30 points and five assists per game in his first two career tournament games.
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Arkansas Razorbacks guard Darius Acuff Jr. shoots against High Point Panthers guard Chase Johnston during the NCAA Tournament, March 21, 2026. (Troy Wayrynen/Imagn Images)
Thanks to his remarkable play, Acuff is likely to be selected at the top of the rankings. 2026 NBA Drafthe should declare.
Acuff will look to continue Arkansas’ run when he plays Arizona, seeded No. 1 on Thursday at 9:45 p.m. ET.
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