Published April 1, 2026, 1:02 p.m. EDT
Apple discontinues its Mac Pro line as it refocuses on future-proof desktops and its internal silicon strategy for business users Apple is discontinuing its high-end Mac Pro desktop computer after two decades, signaling a shift in how the tech giant targets business users, according to reports.
The company has quietly removed the Mac Pro from its website, according to Bloomberg and 9to5Mac, marking the end of a product line that once served as a “halo” device for video editors and developers. The machine, known for its modularity and “cheese grater” design, had a starting price of $6,999.
The move underscores Apple’s desire to move toward more scalable devices powered by its proprietary silicon. In streamlining its lineup, Apple is prioritizing higher-margin integrated hardware like the Mac Studio – a compact desktop that offers Mac Pro-like performance at a significantly lower cost of entry.
SONY TO INCREASE PLAYSTATION 5 PRICES AMID RISE IN MEMORY CHIP COSTS
A customer looks at a Mac Pro workstation at Apple’s flagship store on Nanjing Road in Shanghai, China, 2 June 2021. (Costfoto/Future publication via Getty Images)
The move comes as Apple celebrates its 50th anniversary, highlighting its evolution from a niche enthusiast hardware maker to a global company built on mass markettightly integrated ecosystems.
Apple employees help customers at the Apple Store on Fifth Avenue on the day of a new product launch, September 19, 2025 in New York. (Michael M. Santiago/Getty Images)
STEVE WOZNIAK, APPLE CO-FOUNDER, SAYS HE’S ‘NOT A FAN’ OF AI
Apple sells its products while stocks last in retail stores. The company confirmed 9to5Mac that it has no plans for future updates to the Mac Pro line, thus ending the era of the internally expandable Apple desktop.
Apple’s new Mac Pro is on display in the showroom during Apple’s Worldwide Developers Conference (WWDC) in San Jose, California on June 3, 2019. (Bretagne Osée-Small /AFP via Getty Images)
APPLE UNVEILS THE CHEAPER IPHONE 17E AND INCREASES PRICES ON MACBOOKS
The move reflects Apple’s broader strategy to consolidate its desktop lineup around fewer, more upgradeable products aligned with its internal performance. chip roadmap.
FOX Business has contacted Apple for further comment.
CLICK HERE TO GET FOX BUSINESS ON THE GO
