Masters Season is here, which means that as the season changes, golf fever reaches its peak in the calendar.
However, there are no worse feelings than book a tee time and then all of a sudden I can’t do it anymore.
Green fees are wasted and a day of golf is no more. However, Golf District tries to save at least one of these unfortunate circumstances.
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Golf District has become the StubHub of tee times, with players able to buy and sell their reservations. (iStock)
Founded by Josh Segal, a former Elon University running back who was teammates with comedian Shane Gillis, Golf District billed itself as “the modern solution to selling tee times.”
Think StubHub, but for days on the links.
“It was probably in COVID where we realized how difficult it was to get a time. And at the time we started the company, I was leading Starbucks’ growth on the East Coast and not in the golf industry at all,” Segal said in a recent interview with FOX Business. “The shortage was a lot like what we see in concerts and sports. So we took a proven model and applied it to golf to solve many problems. »
Segal makes deals “through approvals and agreements” with select courses, and it’s a win-win for everyone involved.
Golf District offers golfers the opportunity to buy and sell tee times. (iStock)
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With nearly 10% of reservations never honored, golf courses lose money when people miss tee times they have scheduled in advance, golfers pay without playing, and those unused reservations prevent other golfers from accessing the course.
“We’re not just a modern booking engine. I mean, we’re clearly providing better access,” Segal said.
“A lot of people outside of the industry get it immediately, and golfers get it immediately. So golfers who now have access they didn’t have and the ability to resell their time thank us. Every time we open implementation of a new course, many golfers thank our customer support team for being available.”
Golf District officially launched into the market less than two years ago, and conversations with top courses have already begun with more to come.
“We have dozens of courses now, and we really want it — we think the opportunity is there for the United States. There are 16,000 golf courses in the United States and over 10,000 are primarily public,” Segal said.
In the United States, approximately 10% of reserved departure times remain unused. (iStock/iStock)
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If you’re wondering why this hasn’t been done before, you’re not alone.
“It’s daily,” Segal said, “that we hear, ‘Why hasn’t this been done before?’”
