The Hisense U7 hits the mark

The Hisense U7 hits the mark

The Hisense U7S TV in a showroom, showing a black screen with the Hisense logo, with reflections visible on the black screen
(Image credit: Future)

With less than a month until the start of the World Cup, you need to be sure you have a TV that will show it in all its glory. What do you think about a great 65-inch mini-LED TV at a great price? If you like this idea, you should get the Hisense U7SG Mini-LED 4K TV for $998.99 (was $1,499.99).

We haven’t had it in our test room yet, but we were thoroughly impressed when we saw Hisense’s new mid-range mini-LED TV at a recent reveal event. Not only is it the perfect size to immerse you in every moment of the action, but it also has a range of revolutionary features, including Google TV, a smooth 165Hz refresh rate, HDR10+ and Dolby Vision IQ for more vibrant colors and support for Dolby Atmos for enhanced sound.

The best Mini-LED TV deal of the day

While we haven’t tested the Hisense U7SG, we can get a pretty good idea of ​​what this TV is capable of from the specs. At the heart of the whole thing are the mini-LED backlights, which promise to deliver “exceptional brightness, true blacks and stunning detail, whether you’re hosting a party in a bright room or immersing yourself in a late-night movie.”

Then there’s anti-reflective and anti-glare technology, which spreads out strong reflections so they’re less noticeable. This is achieved thanks to a matte coating, which our team discovered is much less aggressive than Samsung’s and therefore gives a more natural image.

Gamers will love the native 165Hz refresh rate, which handles gaming, sports, and action at high speeds. When this is combined with smooth AI movement and Motion Rate 660, blurring and stuttering should all but disappear.

There are so many TVs on the market that it’s easy to get lost and not know which one is best for you. If you’d like help purchasing, we highly recommend checking out our guides to the best TVs and the best mini-LED TVs. We’ve rounded up all of our favorite sets based on features and budget.

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Writer, app collector, and professional “low battery” enthusiast. Paul spends his days testing wearables so you don’t have to, and his nights wondering if his sleep tracker is judging him. He’s fascinated by technology that claims to make us better humans — and whether it’s portable, downloadable, or requires a firmware update, he considers it.

With over 20 years’ experience and a first-class degree in IT, Paul has traveled the front lines of the technology and creative industries. His work has been published internationally and appears regularly in Digital Camera World and Creative Bloq.

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