Is Meta preparing to launch a Prada version of its Meta AI glasses? That’s the speculation after Mark Zuckerberg and his wife, Priscilla, were spotted sitting front row at Prada’s Fall/Winter 2026 Fashion Week show in Milan on Thursday. The social media manager was seen chat with your neighbor at the tableLorenzo Bertelli, Prada’s merchandising director and son of head designer Miuccia Prada.
While Zuckerberg has worked to polish his image in recent years, including with improved threadsit’s likely he wasn’t at Prada for the fashion, but rather because of an upcoming collaboration with the brand.
CNBC reported last summer, that Prada AI glasses were in the worksamong others. However, Meta has yet to publicly announce such a deal. (The company has not yet responded to a request for comment on Zuckerberg’s presence in Milan.)
EssilorLuxottica, the French-Italian eyewear brand and maker of Ray-Ban, has been working with Meta on these high-tech devices since their beginnings, initially under the Ray-Ban Stories brand. This month, the company announced sold more than 7 million AI glasses in 2025compared to 2 million the previous year. These sales included both Ray-Ban Meta and Oakley Meta glasses, the latter being designed more for sporty types.
It looks like the next Prada AI glasses could be next, given that Prada and EssilorLuxottica have already renewed their licensing agreement for glasses under the Prada and Miu Miu brands for the next year. ten years. (The existing agreement, which expired on December 31, 2025, was later extended until December 31, 2030, with a provision for renewal until December 31, 2035.)
Prada AI glasses could allow Meta to gain a foothold in the high fashion market, a niche that its Oakleys and Ray-Bans have not yet filled. Making glasses a symbol of luxury could also benefit the Meta brand as a whole.
However, some worry that AI glasses are not the ideal solution in a world where consumers are increasingly hostile to surveillance devices, which has recently led people to to tear out their Doorbells And crush Flock cameras. This change could cause Meta to reconsider whether she will add facial recognition features of its glasses, such as The New York Times recently reported. The news sparked criticism for what otherwise would have been a modestly successful technology product and even prompted a developer to create an application This will notify you if someone is wearing the AI glasses near you.
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