Bee, Bumble’s AI assistant, wants to replace endless swiping

The dating app says it will launch “chapter-based profiles” and a personal dating assistant.

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Dating app Bumble is introducing artificial intelligence to the matchmaking process through a new AI assistant called Bee. The dating app revealed upcoming features during its fourth-quarter 2025 earnings call this week. CEO Whitney Wolfe Herd said the company’s revamped platform, called Bumble 2.0, is expected to roll out this spring, with tools designed to make profiles more personal and matches more meaningful.

One of the biggest changes is what Bumble calls a “chapter-based profile.” Instead of presenting users with a handful of static details, the new format allows people to share different “chapters” of their lives — essentially short story-like sections that highlight experiences, interests or defining moments.

Today, a typical Bumble profile looks a lot like that of other dating apps: a name, age, photos, and some quick information like job title or hometown. From there, the process is familiar. Swipe left if you’re not interested. Swipe right if so.

The new format, Bumble hopes, will give users a chance to show more of who they are before someone makes that split-second decision.

Another feature, called Dates, will rely on the new AI assistant Bee to help users find connections.

More swipes?

Wolfe Herd said Bumble could test eliminating swiping in some markets and then see how members respond to the feature’s disappearance.

During the earnings call, Wolfe Herd said people were tired of being “reduced to images and potentially dismissed in one fell swoop” and that the chapter-based profile would help people tell their stories.

With the chapter-based format, members will be able to share more about themselves beyond the basics, in hopes that it will be more intriguing to potential partners. One member may be intrigued by another’s trip to Italy. They tune in to find out more, and maybe a match will form. It’s also a way for Bumble to obtain more data to power its AI and obtain more complete profiles of its members.

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Wolfe Herd said Bumble wants its members to showcase more of themselves and not just their basic profile.

“At the end of the day, dating only works when you really understand someone’s story,” Wolfe Herd said during the earnings conference call. “That’s where the chemistry and connection really happens. It’s the intersection of someone going from just a stranger you reject to someone you’re genuinely interested in. In reinventing the profile, we thought: why not bring people to life in story form? Everyone has a story to tell, and that’s where people become interesting.”

Wolfe Herd said many members complain that their potential matches end up in “dead-end chat areas” that lead nowhere. She said Bumble would introduce “dynamic ways” to get members to connect.

The bee as matchmaker

Wolfe Herd also said that the AI-powered Bee would act as a personal dating assistant and matchmaker by “learning members’ values, relationship goals, communication style, lifestyle and dating intentions.”

Bumble already uses AI to help its members improve their profiles and find potential matches, but Bee will be a major step forward in that effort.

Bee will use member information to “identify mutual compatibility” with other members. Wolfe Herd said the company’s goal is “to get much more robust information about who you are and what you’re looking for and to really understand your story.” This process can be done by typing or by voice.

If a member wants to use Dates to find a match, Bee could use its AI to find a compatible match among other Bumble members and present that person as a possibility. Wolfe Herd said the company will soon begin beta testing of Bee with a small, select group of Bumble consumers.

Other dating apps also use AI in their processes to varying degrees. Grindr has a “wingman” chatbot that helps members write responses, identify potential matches, and plan dates. Tinder and Hinge, both owned by Match Group, use AI assistants to generate icebreakers and improve member interactions. For example, Hinge launched Convo Starters late last year to help members start interesting conversations.

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