Posts

30 Soft Blunt Cuts For Women in Their 70s

As women enter their 70s, many are looking for hairstyles that are both flatteri...

15+ Shoulder-Length Haven Cuts You’ll Want in 2025

When you’re ready for a change but not a chop, the Haven cut is that sweet spot—...

3 Ways to Improve Your Manufacturing Audience Targeting

As industrial marketing professionals we are still learning about how to leverag...

How to Get Started With B2B Marketing Webinars

There’s a general acceptance that using B2B marketing webinars can be a success...

The Key Elements of Workforce Recruitment Messaging

Workforce recruitment marketing continues to be wicked hard for manufacturers a...

“The Future of Marketing is the Quest for Good” – Chris...

As some business executives know, “The Quest for Good” is a roadmap for the evol...

“The CEO-as-Brand Era: How Leadership Ego is Fueling Te...

Tesla’s crisis isn’t just about sales figures. It’s about what happens when a co...

“The 5th P is Purpose” – Christian Sarkar and Philip Ko...

For decades, marketing was guided by the framework of the 4 Ps: Product, Price, ...

OP-ED: “Autopsy Of a Brand: Tesla” – George Tsakraklides

Brand destruction is all the rage these days. George Tsakraklides delves into wh...

“Wicked Problems” – An Interview with Philip Kotler and...

Philip Kotler and Christian Sarkar have worked on the Wicked 7 Project for the p...

How Content Made Peloton the Fastest-Growing Company in...

By marketing its employees' big personalities, this at-home cycling company got ...

The 6 Most Important Takeaways From CMI’s Annual Study

Why aren't marketers documenting their content strategies? The post The 6 Most I...

How Do Your Email Engagement Rates Stack Up Against You...

A marketing firm analyzed 7 billion emails from 2016 to find out which industrie...

Here’s How People Avoid Watching Pre-Roll Videos

If a majority of users are skipping pre-roll videos, it's time for brands to tak...

Marketers Are Sabotaging Their Content Programs

When the Content Marketing Institute releases its annual Benchmark Reports, I be...

Don’t Leave Consumers Behind In Your Agentic AI Journey

As businesses implement agentic AI, it will begin to trickle into consumer exper...