As women enter their 70s, many are looking for hairstyles that are both flatteri...
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As industrial marketing professionals we are still learning about how to leverag...
There’s a general acceptance that using B2B marketing webinars can be a success...
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As some business executives know, “The Quest for Good” is a roadmap for the evol...
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For decades, marketing was guided by the framework of the 4 Ps: Product, Price, ...
Brand destruction is all the rage these days. George Tsakraklides delves into wh...
Philip Kotler and Christian Sarkar have worked on the Wicked 7 Project for the p...
By marketing its employees' big personalities, this at-home cycling company got ...
Why aren't marketers documenting their content strategies? The post The 6 Most I...
A marketing firm analyzed 7 billion emails from 2016 to find out which industrie...
If a majority of users are skipping pre-roll videos, it's time for brands to tak...
When the Content Marketing Institute releases its annual Benchmark Reports, I be...
As businesses implement agentic AI, it will begin to trickle into consumer exper...