As Consumers Cut Back on Alcohol Consumption for Dry January, Costco Launches New Tonic Variety Pack as Part of Its National Expansion non-alcoholic cocktail offers.
For a limited time, social tonic brand Hiyo is launching a Costco-exclusive 3-flavor variety pack, now available in warehouses nationwide.
The new Sunset Party Pack is a variety pack of 18 units priced at $34.04. According to the brand, it features three of Hiyo’s best-selling flavors, including blackberry, lemon, passion fruit, tangerine and peach and mango.
“Hiyo has landed in Costco warehouses across the country,” the company said in a statement.
COSTCO QUIETLY INCREASES GASOLINE REWARDS FOR BRANDED CREDIT CARD HOLDERS TO 5% CASH BACK
A person holds up a variety pack of 3 flavors of Hiyo alcohol-free toners. (It / Fox News)
“To celebrate this mega-milestone, we’re launching something very special in their stores: our Sunset Party Pack, an all-new 18-pack designed for gatherings, golden hours, and lots of good times.”
Drinksmade with ingredients believed to support stress management and mental performance, such as ashwagandha, lion’s mane and L-theanine, contain only 30 calories each.
COSTCO TO OPEN NEW WAREHOUSE AS PART OF AFFORDABLE HOUSING DEVELOPMENT IN SOUTH LOS ANGELES
A customer browses the aisles of a Costco warehouse in Brooklyn, New York, United States, Wednesday, July 25, 2012. (Victor J. Blue/Bloomberg via Getty Images / Getty Images)
Hiyo co-founder George Youmans said last week that the products would be available for a limited time, describing the new set of varieties as a “trial.”
“I hope this test does well and we become an everyday item, but for now, grab our Costco Exclusive Sunset Party Pack (18-Pack) while you still can at your Local Costco”Youmans said in a social media post.
A Costco store in Vallejo, California, United States on Thursday, May 29, 2025. (David Paul Morris/Bloomberg/Getty Images)
GET FOX BUSINESS ON THE GO BY CLICKING HERE
Hiyo has already launched its products in select Costco stores, mainly in California and Colorado, last August with a classic 4-flavor pack priced at $25.99. The pack included Blackberry Lemon, Peach Mango, Strawberry Guava and Watermelon Lime.
Teleprinter Security Last Change Change % COST COSTCO GROSS CORP. 963.61 +6.86 +0.72% Non-alcoholic cocktails, spirits and beers have recently surged into the broader non-alcoholic beverage sector.
The alternative spirits segment is expected to nearly double between 2023 and 2033, to approximately $706 million. Allied market research reported.
Meanwhile, the global soft drinks market was valued at around $1.3 billion in 2024 and is expected to reach $5 billion by 2035, according to a report. by WiseGuy.
