In a blockbuster media deal, Fox announced Monday that it will acquire Roku for approximately $22 billion. The deal integrates Roku’s device ecosystem, The Roku Channel, and its advertising data into Fox’s streaming strategy, increasing the media conglomerate’s ability to target ads and expand distribution of Fox-owned programming to more than 100 million homes.
Fox said Roku would continue to operate as a standalone platform.
Fox CEO Lachlan Murdoch said the deal combines “the most valuable portfolio of live content in video consumption with the preeminent streaming platform through which America watches it.”
What this deal means for streaming
For Fox, the purchase strengthens its presence in the ad-supported streaming market and complements existing assets, such as Tubi And Fox Oneproviding the company with both content and direct access to viewer behavior. The move also intensifies competition among media owners scrambling to consolidate audiences, ad inventories and data as streaming audiences and ad dollars shift away from traditional linear television.
Potential regulatory questions loom as the acquisition pairs a major content owner with a popular TV platform maker that hosts its competitors’ apps. This overlap could draw scrutiny to ensure Roku remains neutral toward competing streaming services.
Still, if regulators approve the deal, the combined company would reshape the streaming market by bringing together premium content, live sports and local news with one of the largest television and advertising distribution platforms.
Fox expects the deal to close in the first half of 2027.
