DoorDash rolls out new advertising features to help restaurants find customers who are more likely to order from them, attract new customers and grow your business more efficiently.
In a press release shared by the company on Thursday, three new tools have been added to the online food ordering/delivery platform to help restaurants quickly save time. customers.
“Restaurant brands want to reach customers who will genuinely enjoy their food and hospitality and return over time,” Vassili Samolis, vice president of advertising products and AI foundations at DoorDash, said in the release.
“We created these tools to help restaurants connect with the right audience and better understand which menu items, promotions and experiences drive results so they can make smarter decisions, invest with confidence and grow their business on DoorDash.”
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DoorDash has launched three new tools on its app to better help restaurants target customers. (Thiago Prudencio/SOPA Images/LightRocket via Getty Images / Getty Images)
One of the tools is called Brand Interest Targeting, which allows restaurants to serve ads to people who already like similar food or brands.
In testing, ads using this feature performed better, generating more than 14% more return on ad spend compared to ads without targeting, according to the press release.
DoorDash also introduced the Brand Sales Growth tool that shows how a restaurant’s sales are growing compared to similar businesses. It specifically looks at trends over the past three months and helps restaurants understand if their ads are actually helping them grow.
The platform further introduced an average ticket size report, allowing restaurants to target customers based on what they usually spend.
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New DoorDash for Restaurants features include Brand Interest Targeting, Brand Sales Growth, and Average Ticket Size Reporting tools. (Michael Nagle/Bloomberg via Getty Images / Getty Images)
For example, a restaurant might focus on customers who tend to place larger, higher-value orders, not just more orders.
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The press release states that in early testing, targeting high-spending customers increased order sizes by more than 35% and generated significantly better returns than untargeted ads.
Taken together, these tools signal a shift toward more data-driven competition on the platform, where success depends less on broad visibility and more on how accurately restaurants can target the right customer.
