Sydney Sweeneyknown for her role as Cassie in “Euphoria“, spoke about her struggles with body confidence as a teenager and her journey to self-confidence in Hollywood.
The actress is now channeling that confidence into her lingerie brand, Syrn, which she models herself, with a focus on body positivity and inclusiveness.
In recent months, Sydney Sweeney has also faced public controversy, including a promotional stunt for the Hollywood brand and backlash for her American Eagle campaign.
Sydney Sweeney reflects on her body confidence journey
Sydney Sweeney has opened up about her struggles with body confidence during her teenage years and how she gained confidence as a Hollywood star.
The 28-year-old, best known for her role as Cassie in “Euphoria,” revealed that she felt self-conscious about her curves from a young age.
“I grew up with breasts. I was a 32DD in sixth grade and never felt confident,” she said. Us every week. “I never had anything that I felt good in and I just wanted to hide.”
The actress added that it wasn’t until she played Cassie, a character known for her body confidence and sexual empowerment, that she began to accept her own body.
“It’s really powerful to have confidence,” she said. “Our bodies are incredible. We should accept [them] and we feel really good about ourselves.
Sweeney now channels that mindset into her lingerie brand, Syrn, proudly modeling the pieces herself and promoting body positivity. One of the standout styles, a black corset, is her “date essential,” designed for an adjustable fit and flattering curve.
“I couldn’t find a top that was warm without being too hot,” she explained. “But it’s perfect. You can tie it as tight as you want, so you can pop them out as much as you want! The shape is amazing.”
Sydney Sweeney Showcases Inclusivity and Personal Touches in Syrn Lingerie Line and Considers Future Beauty Ventures
Sweeney also highlighted her line’s personal touches, from the heart motifs on the straps and sliders to its logo consisting of intertwined heart-shaped S’s.
She explained: “I like to personalize things as much as possible. …I play dress up now with my own [SYRN] thing.”
The collection has already seen massive demand, selling out quickly online, and restocks are reportedly on the way.
Looking ahead, the “White Lotus” actress seems poised to expand into the beauty space. She has reportedly filed a trademark for Syrn covering skincare, cosmetics and other beauty products, signaling potential future launches.
Stressing inclusiveness, she said Cosmopolitan“My designers are all women and I have an incredible, diverse team. My models represent a beautiful range of body types. I’m always like, ‘I want to see it on everyone.’
She added: “I can’t be the only model. I have to make sure everyone feels really good in it. I wouldn’t wear it, I wouldn’t want to.”
Sydney Sweeney’s Hollywood stunt sparks controversy over unauthorized lingerie promotion
Earlier this year, Sweeney made headlines for a daring stunt involving the Hollywood sign.
Video footage captured the ‘Anyone But You’ star climbing the iconic ‘H’ at night to hang bras to promote her lingerie line.
TMZ reported the incident, with the Hollywood Chamber of Commerce confirming the stunt was unauthorized. The chamber, which manages the sign’s intellectual property through the nonprofit Hollywood Sign Trust, said neither organization was aware of the activity beforehand.
“Anyone who intends to use and/or access the Hollywood Sign for commercial purposes must obtain a license or permit from the Hollywood Chamber to do so,” explained chamber head Steve Nissen, according to The Los Angeles Times. He added that no license was requested or granted for Sweeney’s stunt, emphasizing that the production had no official authorization.
Although his team obtained a general permit to film in the surrounding area through FilmLA, filming the sign itself requires additional permission and payment of a licensing fee.
The chamber explained that a portion of the fees collected supports the Hollywood Sign Trust, which helps maintain the monument. Access to the sign is generally restricted, making special permission essential for any commercial use or filming on location.
Sydney Sweeney responds to backlash over American Eagle Denim campaign
Last December, Sweeney also addressed the controversy surrounding his American Eagle denim campaign in an emotional interview with People Magazine.
The campaign, titled “Sydney Sweeney Has Great Jeans” and released July 23, sparked debate over the play on words between “jeans” and “genes,” with some critics saying it implied racial connotations or genetic superiority.
Others argued that it was aimed at the male gaze, echoing Brooke Shields’ controversial denim ad from 1980.
The “Christy” star explained that she was surprised by the negative reaction, emphasizing her love for the brand and its intention behind the campaign.
“Many have attributed motivations and labels to me that are simply not true,” she told the publication, noting that what was said about her about the ad was untrue.
Sydney Sweeney says she’s against hate after American Eagle ad controversy
Describing herself as someone who “leads with kindness,” Sweeney said she decided to speak openly about Jean’s ad to respond to criticism and counter divisions.
“Anyone who knows me knows that I’m always trying to bring people together. I’m against hatred and divisions,” she explained, noting that her previous silence may have unintentionally widened the divide.
Sweeney added that she hopes the new year “puts more emphasis on what connects us rather than what divides us.”
