11 Restaurant Website Features You Need in 2024

Having A restaurant website In 2024 East A non-negotiable For food And beverage businesses.

We won't embellish he: competition East fierce, with waiting more intense competition This year And beyond. And profit margins stay the razor thin, with 38% of the operators not turning A profit last year due has rising food And operational costs. 

With all that loss And darkness, attract new guests - and delightful recurrent these are A high priority For restaurateurs as You. And that attraction departures with A website. 

Fortunately, your old boyfriend Base of attachment East here has help You create A stellar site, And to walk You through THE complexity And the decisions that come with building one.

Watch out For spiders - we are on the way has THE Web.

For what do A restaurant need A website?

Websites are THE foundation on which marketing strategies are built. It is No different For Restaurants, the bars, breweries, And any of them other food And beverage business. They serve as THE primary digital cuddly through which all other marketing And promotional campaigns flow of social media has paid advertisement has E-mail marketing. (No big deal.)

HAS put he Frankly, websites matter has clients.  say they are likely has visit A Restaurants website before decide if has dinner In Or purchase to go out Since that location. Alarmingly, 70% of those even respondents said that A Restaurants website has discouraged them Since to visit In THE pass. 

THE aim of A restaurant website.

A great site is not it just supposed has check A box: he pieces A integral role In bringing body (And wallets) In your door.

Your Restaurants site East supposed to:

Attract clients by breeding awareness And credibility. Ensure THE business East findable through online research And Plans SEO. Showcase THE restaurant Locations), themes, atmosphere, And experience through pictures, video, And text. Share THE food And drink menu SO that potential guests can decide if your restaurant East What they are cravings has that moment. Enable automatic sales through online order And self-service Reservations. How Restaurants are incorporation technology.

Restaurant management - and restaurateurs - is become more and more focused on technology. As SO a lot other Industries that rely on on in person experiences, This East likely due has THE fast pivot that they had has TO DO during THE COVID-19 pandemic towards on order only And No contact deliveries. It is how they have become more intelligent, more driven by data, And more effective In THE confront of rising food And work costs And contraction consumer expenses due has inflation.

According to has A , A significant portion of restaurant the operators are actively invest In new technologies And platforms In 2024. And A plot of that integrated directly In their website.

More precisely:

31% plan has implement online order. 24% plan has implement mobile order. 14% plan has implement online Reservations. 38% plan has implement online loyalty programs.

These tools are all essential For rationalization the operations, scaling customer experience And service, And ensure that THE business can function Effectively on many facades. A website is sitting has THE center of This technology Renaissance, integrating all of these platforms together In A cohesive experience. 

In addition, Restaurants to have begin has collect And leverage data Since their websites And integrated platforms has help to drive their marketing strategy, improve customer loyalty, And to optimise operations. Again, as THE central hub For these efforts, THE website East essential For collection customer data that can SO be analysis And acted. 

"With SO a lot competition In THE industry Today, Restaurants need has to start building relationships with guests Before they sit down Or place their order And be Of course they to have THE systems required has deliver on those promises And to grow THE down line. »

— Katie Fairchild Marketing director, Restaurant365 What makes A GOOD restaurant site?

While everyone restaurant site East while going has be different, there are a few common variables that You should to prioritize. GOOD get In specific features And content In THE following section, but First of all let's go look has a few high level priorities For any of them restaurant website.