12 Best Examples of Gamification in Business Spheres
Reinventing the customer experience with games.
The love of games is universal.
Whether we're playing Candy Crush on mobile or FIFA with friends, the feeling of triumph is common. To achieve this, we don't mind playing multiple rounds of the same game in a single sequence. Once we win, the blood starts flowing through our veins again and makes us happy.
If I rephrase, the fear of losing is a great motivator to reach the finish line.
This gaming philosophy, or gamification, has been the current epicenter of innovation and creative visualization for brands.
Brands create custom mascots, stop-motion animations or doodles through gamification software to ring empathy and diversity among the masses.
What are common examples of gamification?Some common examples of gamification include polls, quizzes, puzzles, training games, 3D laser simulation, and augmented reality marketing, among others. Brands are integrating gamification into marketing campaigns or feedback systems to improve product experience, improve brand visibility and inspire action.
Many non-gaming domains, such as education, e-commerce, banking, retail, food, beverage, etc., are creating gamification strategies to personalize their sites Web and stand out from other players.
Let's look at some famous examples of gamification in different companies:
1.FitbitFitbit is a consumer electronics brand that markets its wireless wearables and other gadgets through gamification. You can easily keep tabs on your overall health by downloading the Fitbit fitness app and syncing it to your Fitbit device, such as a smartwatch via Bluetooth. The device has a visual display that tracks your steps, spO2 levels, calories burned, and many other bodily functions.
Source: UX for the masses
Fitbit's mobile app has also been designed in a game-influenced layout, allowing you to easily navigate and perform a specific action. It maintains workout activity on schedule and tracks your daily progress via real-time analytics. The app also contains user rewards for those who stay consistent with their exercise routines.
In a nutshell, Fitbit provides dropdown#toggle" data-dropdown-menu-id-param="menu_term_246264524" data-dropdown-placement-param="top" data-term-id="246264524">intrinsic motivation to people to walk regularly, lose weight and stay healthy.
2. Nike Running ClubNike Run Club uses in-game assets to show distance you've run or walked, personalize workout suggestions, and suggest great items. With Nike run club, you'll never feel like you're running alone. During the lockdown, Nike run club downloads hit the 15.4 million mark as user engagement peaked.
Source: 9to5Mac
The Nike running club worked according to the book of psychology to make a person aware of their desires. It captures user data such as activity levels, weight, and personal interests to create creative workout reminders. In the same vein, Nike also uses this platform to promote advertisements, which is the backdrop for its sales growth.
In addition to working on their fitness goals, users can also share their accomplishments via social media to validate their efforts.
3. DuolingoFollowing the communication barriers we face, Duolingo has developed a unique language learning app that works on gamification. The Duolingo developers launched 98 educational courses that taught 39 new languages, representing every major country in the world. Duolingo's main interface...
Reinventing the customer experience with games.
The love of games is universal.
Whether we're playing Candy Crush on mobile or FIFA with friends, the feeling of triumph is common. To achieve this, we don't mind playing multiple rounds of the same game in a single sequence. Once we win, the blood starts flowing through our veins again and makes us happy.
If I rephrase, the fear of losing is a great motivator to reach the finish line.
This gaming philosophy, or gamification, has been the current epicenter of innovation and creative visualization for brands.
Brands create custom mascots, stop-motion animations or doodles through gamification software to ring empathy and diversity among the masses.
What are common examples of gamification?Some common examples of gamification include polls, quizzes, puzzles, training games, 3D laser simulation, and augmented reality marketing, among others. Brands are integrating gamification into marketing campaigns or feedback systems to improve product experience, improve brand visibility and inspire action.
Many non-gaming domains, such as education, e-commerce, banking, retail, food, beverage, etc., are creating gamification strategies to personalize their sites Web and stand out from other players.
Let's look at some famous examples of gamification in different companies:
1.FitbitFitbit is a consumer electronics brand that markets its wireless wearables and other gadgets through gamification. You can easily keep tabs on your overall health by downloading the Fitbit fitness app and syncing it to your Fitbit device, such as a smartwatch via Bluetooth. The device has a visual display that tracks your steps, spO2 levels, calories burned, and many other bodily functions.
Source: UX for the masses
Fitbit's mobile app has also been designed in a game-influenced layout, allowing you to easily navigate and perform a specific action. It maintains workout activity on schedule and tracks your daily progress via real-time analytics. The app also contains user rewards for those who stay consistent with their exercise routines.
In a nutshell, Fitbit provides dropdown#toggle" data-dropdown-menu-id-param="menu_term_246264524" data-dropdown-placement-param="top" data-term-id="246264524">intrinsic motivation to people to walk regularly, lose weight and stay healthy.
2. Nike Running ClubNike Run Club uses in-game assets to show distance you've run or walked, personalize workout suggestions, and suggest great items. With Nike run club, you'll never feel like you're running alone. During the lockdown, Nike run club downloads hit the 15.4 million mark as user engagement peaked.
Source: 9to5Mac
The Nike running club worked according to the book of psychology to make a person aware of their desires. It captures user data such as activity levels, weight, and personal interests to create creative workout reminders. In the same vein, Nike also uses this platform to promote advertisements, which is the backdrop for its sales growth.
In addition to working on their fitness goals, users can also share their accomplishments via social media to validate their efforts.
3. DuolingoFollowing the communication barriers we face, Duolingo has developed a unique language learning app that works on gamification. The Duolingo developers launched 98 educational courses that taught 39 new languages, representing every major country in the world. Duolingo's main interface...
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