3 ways to pivot your business to accelerate your growth

The opinions expressed by entrepreneurs contributors are their own.

Most people think that once you "reconcile" you're stuck. It's not true. When you run a successful niche business, you can speak to an incredibly specific audience on topics that matter to them. This type of personalization is increasingly in demand these days, with 71% of consumers saying they seek individualization in their interactions with the brand.

But choosing a niche doesn't mean you're locked into your original choice forever. It is not only possible but profitable to change lanes from time to time, even if you have been driving on the same highway for a long time.

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