4 trends that will change your communication strategy

The opinions expressed by entrepreneurs contributors are their own.

You've seen the rise of the internet and the upheaval of social media platforms once considered invincible. Now you meet the new neighborhood kids who are creating a storm in the digital world - but will that mean a pivot for your communication strategy in 2023?

Whether it's ever-changing human behavior, social media, artificial intelligence, or the metaverse, it's crucial to be aware of the latest trends that could disrupt your communications strategy. These trends affect how you will communicate with your audience and how easy or difficult it will be to reach them.

artificial intelligence in marketing

As 2023 approaches, we can expect to see even more brands using artificial intelligence (AI) in their marketing. With the latest releases, such as ChatGPT and Lensa, we can already see how AI is shaping the game of content creation, especially writing and generating content. 'images.

Why is this important? Your audience is exposed to a colossal amount of this AI-generated content that is highly relevant, engaging, targeted, and well-written. Can you beat the algorithms? Probably not, but you can't ignore their influence on your audience.

Related: What is the AI ​​Lensa app? Is it dangerous for your privacy?

So what's the best way to build a relationship with your audience and stand out from the bots? Enjoy being human while your audience remains wary of robotic language. Your communication style should be more personalized and targeted than ever.

Whether or not you choose to use AI in your marketing, it's important to keep tabs on what you're competing against, so you can stay focused on connecting with your audience. Your likeable personal brand can become your most valuable asset.

Disruption of social networks

Social media has been around for a while, but concerns about free speech have recently increased across many platforms. A millionaire investing or buying a social media platform has become a common scenario. Elon Musk, Kanye West, Donald Trump and Jeff Bezos are among the mega-rich getting in on the action - all funding or trying to own their piece of the social media pie.

Besides the obvious consequences of censorship on fundamental human rights - suppression of freedom of expression, restricted access to information and lack of privacy - there are harmful side effects for online businesses and their communication strategy.

Do you need to change the way you speak to make sure you don't get banned? Should you avoid saying anything overtly controversial or political or expressing opinions contrary to the interests of those who own these platforms?

Unfortunately, there are no simple answers to these questions. But one thing is clear: you can't rely solely on social media as the only way to speak to your audience or promote your business. Rather than communicating with your audience through a single channel, diversify.

I learned this from personal experience when overnight I lost access to my social accounts and audience. If I had relied on just one platform to run the show, it would have been detrimental to my entire business!

But, through practicing what I preach, my business has sustained itself through my PR efforts that have covered my ground outside of social media. With published articles written by or about me on trusted channels, I created the strong and versatile personal brand that is still behind me today, despite unpredictable crashes and outages.

With content created by people, not brands, realize...