5 underrated tips for brands to boost holiday sales
The opinions expressed by entrepreneurs contributors are their own.
There may still be an extended supply chain shortage, but there are plenty of holiday tips and tricks that e-commerce brands can grab at this time of year. More often than not, most of the advice floating around tends to focus on different types of acquisition strategies to bring consumers to your site. However, I'm here today to give you advice that hasn't been heeded: rely on your most loyal customers to achieve your goals.
Your most loyal customers will turn to you during the holidays, and so should you as a merchant. Remove all friction while creating new opportunities for your loyal customers to share their favorite products with friends and family.
With everyone in the spirit of giving, there's no better time to promote, package and giveaway products. A great way to reverse your marketing funnel and grow your most loyal customer base, we've seen brands implement this strategy in several impactful ways.
Related: How Small Businesses Can Prepare for Holiday Shopping
1. Promote gift subscriptionsPerhaps the best way to maximize your holiday shopping products is to offer the option to "gift" their next subscription order. Take methodical coffee, for example! Traditionally, if a customer has too much coffee, a brand would allow them to skip or pause their next order in their customer account portal. However, in addition to these standard subscription preferences, Methodical Coffee allows customers to gift their next month's subscription order to a friend. Holiday shopping is a phenomenal opportunity to introduce and educate this option to your subscriber base.
Another game-changing vacation program is giveaway memberships. Brands such as Scott's Flowers are leveraging maximum billing cycle subscription programs to encourage customers to gift three- or six-month subscriptions to loved ones. After receiving three months of flowers, the recipient could receive an email or SMS notification asking if they would like to purchase a full subscription. Talk about the gift that keeps on giving!
Related: 4 Strategies to Convert Holiday Gift Recipients into Loyal Subscribers
2. Offer extra loyalty points for giftsLoyalty and rewards programs can be strategically positioned to boost referrals at this time of year. Over-communicate to your follower base that they will be rewarded for gifting products to their friends. The more products referred, the more credits are received. Go the extra mile to let customers exercise those credits the way they want: create the perfect brand experience!
3. Allow customers to customize plans71% of consumers expect brands to provide more personalized interactions. What better way to deliver personalized experiences than an interactive and customizable bundled experience? Loyal customers who want to share your product with their friends may want to choose their favorite flavors or favorite colors. Offering varied packs at reduced prices during the holidays is a...
The opinions expressed by entrepreneurs contributors are their own.
There may still be an extended supply chain shortage, but there are plenty of holiday tips and tricks that e-commerce brands can grab at this time of year. More often than not, most of the advice floating around tends to focus on different types of acquisition strategies to bring consumers to your site. However, I'm here today to give you advice that hasn't been heeded: rely on your most loyal customers to achieve your goals.
Your most loyal customers will turn to you during the holidays, and so should you as a merchant. Remove all friction while creating new opportunities for your loyal customers to share their favorite products with friends and family.
With everyone in the spirit of giving, there's no better time to promote, package and giveaway products. A great way to reverse your marketing funnel and grow your most loyal customer base, we've seen brands implement this strategy in several impactful ways.
Related: How Small Businesses Can Prepare for Holiday Shopping
1. Promote gift subscriptionsPerhaps the best way to maximize your holiday shopping products is to offer the option to "gift" their next subscription order. Take methodical coffee, for example! Traditionally, if a customer has too much coffee, a brand would allow them to skip or pause their next order in their customer account portal. However, in addition to these standard subscription preferences, Methodical Coffee allows customers to gift their next month's subscription order to a friend. Holiday shopping is a phenomenal opportunity to introduce and educate this option to your subscriber base.
Another game-changing vacation program is giveaway memberships. Brands such as Scott's Flowers are leveraging maximum billing cycle subscription programs to encourage customers to gift three- or six-month subscriptions to loved ones. After receiving three months of flowers, the recipient could receive an email or SMS notification asking if they would like to purchase a full subscription. Talk about the gift that keeps on giving!
Related: 4 Strategies to Convert Holiday Gift Recipients into Loyal Subscribers
2. Offer extra loyalty points for giftsLoyalty and rewards programs can be strategically positioned to boost referrals at this time of year. Over-communicate to your follower base that they will be rewarded for gifting products to their friends. The more products referred, the more credits are received. Go the extra mile to let customers exercise those credits the way they want: create the perfect brand experience!
3. Allow customers to customize plans71% of consumers expect brands to provide more personalized interactions. What better way to deliver personalized experiences than an interactive and customizable bundled experience? Loyal customers who want to share your product with their friends may want to choose their favorite flavors or favorite colors. Offering varied packs at reduced prices during the holidays is a...
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