6 never-before-seen tricks to get more Instagram saves

The opinions expressed by entrepreneurs contributors are their own.

“saves” was released in 2017. Today, it has become a popular metric among influencers and brands. The purpose of Instagram saves is to bookmark posts that users like to revisit later. It also allows the user to categorize their bookmarks as collections. But what's better is that you can see how many people have marked your post as a creator. And with the emergence of the hide likes feature, backups have found their way.

"Saves are similar to likes." Think again !

Many marketers may argue that backups are another vanity metric similar to likes. But I have a different opinion. Unlike likes, saves are a powerful measure of engagement. People may like your posts for several reasons:

It could be for a like in exchange. They may like it because you used a spammy hashtag in your post. Users liked your dress in the post more than your new hack.

Thus, it is difficult to conclude from the number of likes received on a post what really makes it a vanity metric. However, backups allow you to identify what kind of messages are valued by the . Plus, it tells you if your content is actually adding value to your audience. Creators can also develop an effective content strategy by analyzing backing patterns.

Before we introduce some tips, let's start by understanding why people save Instagram posts. They do it because they find your message valuable and want to come back to it later. Additionally, an Instagram backup is the result of emotional triggers like FOMO rather than logical triggers.

So, it's safe to say that content that's authentic, truthful, informative, relevant, and entertaining is more likely to be saved. So, make sure your feed content has these qualities and continue below to see the six tips for getting more Instagram saves:

1. Know that users connect more with human faces

There was a time when Instagram was mostly populated with quotes and images. But ever since videos came into play, the idea that audiences connect better with faces has only grown stronger. Since humans are social animals, they connect better with an individual or a human face. Such a connection between the and the public builds trust and followers, which leads to more backups.

2. Make legend space a gold mine for users

Instagram allows 2200 characters in a caption. It is therefore a perfect opportunity for companies to add context to their message. They can make their post more detailed, informative, exclusive, and worth saving that way.

Captions should add value to the post. Treat the captioning space like a microblogging platform, which many influencers and brands are already doing. Plus, users will spend more time on your posts, which will improve dwell time. It will indicate the sympathy of the content among users for the algorithm.

3. Use infographics

While faces help companies better connect with their audience, the graphic effects produced aren't purely useless. Infographics play a huge role in educating the public. Springer's research found that people who follow instructions with text and illustrations do 323% better than those who follow instructions without text or illustrations. And because users may need to consult them often, they save them.

4. A strong CTA is better than no CTA

Sometimes getting more saves on your posts is as easy as asking. Your audience may already be consuming your content because of its value. But a simple call to action asking to save your post can actually increase your saves. You can be simple and short in your caption with a line like "Save for later!"

5. Don't sleep on visual quality

High-quality visuals are at the heart of Instagram, and they help get more saves. Humans tend to judge on looks. Thus, attractive and easy-to-read graphics play an important role.

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