7 Easy Ways to Market Your Book and Brand Organically

The opinions expressed by entrepreneurs contributors are their own.

Increasing your brand awareness, engaging readers of your books, and expanding your reach depends on a booster: . Becoming a recognizable brand or author can take years. But luckily, there are ways to ensure incremental success. Marketing comes here. However, the market strategy is up to you.

You can either market your brand, book organically, or use a paid advertising strategy. Although both bring the targeted result, paid advertisements tend to bring results in a short period of time. Organic marketing takes time. Below, I'll define organic marketing and reveal seven ways to get the most out of it.

Related: 3 Ways to Get More Organic Search Traffic Without Spending a Dime

What is organic marketing?

Organic marketing is a strategy of attracting targeted consumers and driving traffic to the website without using sponsored posts or paid advertisements. Organic marketing can take any form where you don't pay someone directly or any platform. Email newsletters, , , and unpaid posts are examples of organic marketing.

If you are an author, brand or business owner and don't want to pay for ads, you should know that you might not get the desired result instantly. You may not be able to effectively cover different places. That being said, here are seven ways to market your brand and book organically:

1. Trade products for testimonials

Never underestimate the power of positive reviews. Consumers tend to believe other consumers when they know they have already used the product they want to buy. For example, before some people buy a product, they read product reviews. They pay attention to complaints before deciding to buy this product. Share your product with reputable people and ask for positive reviews or testimonials in return.

2. Get support and people involved by asking for opinions and advice

The thing is, there's always at least one person who's walked the path you're about to walk, and there are experts in every field. Seeking expert advice and guidance will not only help you create better products, but you will also learn how to market better.

When building your brand, think of your digital audience as a way to get and find support and referrals. You can get reviews on book covers and find experts who might want to team up with you. It's a sweet way to warm up a cold market (people who don't know you or your brand).

3. Be active on social media

Social media is one of the easiest and most effective ways to market a brand or book organically. But many people don't know how to get the most out of it. As a brand, you can also use this media to communicate with your .

Before creating business accounts on popular platforms, ask yourself if you can effectively maintain them or stay active. If you are inactive on a platform, your consumer may view you as unprofessional. If you can't maintain activity on all of them, it's best to effectively manage one or two accounts where you have larger followers.

Be sure to post new content regularly. Follow similar accounts or pages for updates. Join groups in your area of ​​expertise and participate in conversations. When questions are asked, do not hesitate to share your ideas and avoid excessive self-promotion.

Related: 3 Ways to Market Your Brand Without a Budget

4. Engage with customers

As we all need air to live, organic marketing requires a strong relationship with customers to survive. To build a strong relationship with your customers, you need to increase engagement; keep in touch with them is not too much.

Always respond to as many positive and negative comments as possible. Like, share, retweet and comment on your consumer's post. You can even do a live Q&A using hashtags like #Ask______. The answers you will give to your customers during this session will be...