8 Effective Website Marketing Strategies to Increase Organic Traffic

The world favored those who dared to think differently.

Until the 2000s, no one thought the massive wave of the Internet would sweep through the 21st century. Things were no different for branders and marketers, who were looking for online channels, like websites, to connect with their targeted prospects.

A brand's website is the go-to destination for the entire consumer market. When built using a proper website marketing strategy, it validates your products and generates consumer interest. Although standard BTL ads work, an online presence is still necessary. Consumers expect B2C-like support, even from B2B vendors, which undermines the whole marketing gamble.

The cornerstone of a great website is a team of talented workforce. Content writers, marketers, designers, and advertisers come together and brainstorm. Combined with a great team, a great landing page builder with drag and drop elements can have your website up and running in no time!

Let's break down exactly how to get your website known to the world.

What is a Website Marketing Strategy?

A website marketing strategy is a planned framework for a brand to market online. It's a mix of ads, product content, videos, images, and other resources to nudge prospects in the right direction. It represents the core proposition of the brand and its mission to create a stir in the existing market.

Website marketing strategies are planned to drive a brand to success. It is used to increase organic traffic returning to the brand's website, reduce sales objections, and push customers through the funnel to the final transaction.

Deciding on the content of a website marketing strategy requires cross communication between the marketing and product teams. The better you understand the purpose of your product, the better you will activate the brand for your ideal target group. Undoubtedly, you can run a paid website marketing campaign and improve your return on ad spend (ROAS), but even today, nothing beats creativity.

How to Create a Website Marketing Strategy

Selecting the right website marketing strategy is about more than the tangible resources, content, and design of your website. This requires you to understand in detail your potential market size, product fit and business model. Once you understand what your business does, you can develop a better framework.

Gather your teams together and walk them through the parameters of the right website marketing strategy.

Familiarize yourself with all of your company's products: Go all the way to researching your company. Connect with team stakeholders across departments such as research and development, quality assurance, data engineering, and product management to understand product approvals, updates, project sprints and add-ons or integrations your product has recently received. Guide your users: Enhance your website experience by guiding your user through every step of their journey. If they're looking for a few quick reads, direct them to downloadable resources. Keep a navigation tab at the very top of your website with submenus such as blogs, testimonials, our products, events and gatherings, etc. Make it interactive: Adapt to your brand's design, color and logo standards while developing your website's back-end. Follow company protocols and don't go all out for colors, fancy fonts, themes, or background gradients. Choose a robust website structure, section headers, images, and description of features. Add interactive visuals where you see an opportunity. Respond to search queries: Keep your web content tailored to user intent and Google's search query evaluation guidelines. Don't dodge your core product differentiators. Highlight them through testimonials, success stories, vision and mission. Present your website as a problem-solution approach and shed light on burning industry issues. Customize Your Website: Add your creative touch to a traditional website layout. Use an audience analysis tool to assess frequently typed keywords to organize your website content accordingly. Give personalized suggestions to your target audience and direct them to a cleaner and cleaner user interface. Gain a Competitive Edge: Alw...