Adobe product manager says AI won't kill graphic design, even if employees worry
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Scott Belsky, chief product officer of Adobe, told VentureBeat on X, formerly known as Twitter, yesterday that while some industries "may not need to exist in the age of AI", graphic designers will continue to thrive. His comments follow a report yesterday by Business Insider that some employees within Adobe are concerned that Firefly AI tools could Adobe and Photoshop Generative Fill don't kill graphic designer jobs. and undermine the company's business model.
Belsky first wrote that in the age of AI, “often the greatest innovation in a space is to completely eliminate the need for space.”
When asked if he was referring to Adobe, Belsky responded with an example: "[Copy translation is an industry that maybe doesn't need to exist at the era of AI." Then, when asked if this applied to traditional graphic design, he said no.
“No; AI will increase the surface that creatives can consider and explore before finding even better solutions to pursue and iterate. [W]e see this in early research on how creative professionals are leveraging these new tools: they will create more, better content…faster. [N]ot less,” he wrote.
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Register nowThe Business Insider article highlighted an internal staff meeting in June where an employee asked if generative AI put Adobe "in danger of cannibalizing" its business activity. And the article pointed out that during an Adobe earnings call in June, Jefferies analyst Brent Thill said the "number one question" he gets from investors is whether the IA will reduce Adobe's "Available Seats".
Adobe sells its cloud subscriptions based on the number of seats, or licenses, for product access. If AI tools make design faster and easier, designers could be laid off and the demand for licenses could decrease.
>>Follow VentureBeat's ongoing generative AI coverage
Access our on-demand library to view VB Transform 2023 sessions. Sign up here
Scott Belsky, chief product officer of Adobe, told VentureBeat on X, formerly known as Twitter, yesterday that while some industries "may not need to exist in the age of AI", graphic designers will continue to thrive. His comments follow a report yesterday by Business Insider that some employees within Adobe are concerned that Firefly AI tools could Adobe and Photoshop Generative Fill don't kill graphic designer jobs. and undermine the company's business model.
Belsky first wrote that in the age of AI, “often the greatest innovation in a space is to completely eliminate the need for space.”
When asked if he was referring to Adobe, Belsky responded with an example: "[Copy translation is an industry that maybe doesn't need to exist at the era of AI." Then, when asked if this applied to traditional graphic design, he said no.
“No; AI will increase the surface that creatives can consider and explore before finding even better solutions to pursue and iterate. [W]e see this in early research on how creative professionals are leveraging these new tools: they will create more, better content…faster. [N]ot less,” he wrote.
EventVB Transform 2023 on demand
Did you miss a session of VB Transform 2023? Sign up to access the on-demand library for all of our featured sessions.
Register nowThe Business Insider article highlighted an internal staff meeting in June where an employee asked if generative AI put Adobe "in danger of cannibalizing" its business activity. And the article pointed out that during an Adobe earnings call in June, Jefferies analyst Brent Thill said the "number one question" he gets from investors is whether the IA will reduce Adobe's "Available Seats".
Adobe sells its cloud subscriptions based on the number of seats, or licenses, for product access. If AI tools make design faster and easier, designers could be laid off and the demand for licenses could decrease.
>>Follow VentureBeat's ongoing generative AI coverage
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